TY - JOUR TI - THE MYSTERY OF THE NEOLITHIC PERIOD IN THE CONTEXT OF CULTURE AND SCIENCE DIPLOMACY DISCOURSES: GÖBEKLİTEPE AB - The Neolithic era is a period when nomadic life gradually ended, the transition to agricultural society accelerated and architectural structures emerged. One of the most impressive neolithic sites in the world is Göbeklitepe in Şanlıurfa. Göbeklitepe was unearthed as a result of the work carried out jointly by the Şanlıurfa Archeology Museum and the German Archaeological Institute since 1995. This area is full of many stone tools and large sized smooth cut stones. Since Göbeklitepe was not used for settlement by neolithic people, there are no building for this usage that remains. This area consists of the oldest and the most magnificent of the temples. Each o several tons and consists of Tf the structures in the area weighs shaped monolithic columns. In the center of these columns, circular sections were built. About 1012 columns of the circles are connected by hearthstone walls and their diameters are betwee n about 1020 meters. Göbeklitepe plays an important role in understanding the Neolithic period, the process of agriculture and settled life, and illuminating the history of humanity.This study discusses how Göbeklitepe contributes to image and reputation management with the discourses in public documentaries. The universe of this study is the official Youtube channel of TRT Documentary, and the sample of this study is the Mysterious History: Göbeklitepe and Explorer of Civilizations: Göbeklitepe documentar ies have been selected by the purposeful sampling method. This study has carried out using the discourse analysis method in the Maxqda program. The findings obtained from the discourse analysis are as follows: There are three macro discourse topics in both documentaries. These discourse titles are as follows: The history of Göbeklitepe, hunter-- gatherer people, and religious elements. There are discursive differences on temple architecture, the lifestyles of hunter gatherers and the cults that make up religi ous elements. This reflects macro discourse. And, academic terms are used together with plain language rhetorically. In the documentaries, causality is established by following the reference connection among the sentences. The documentaries have been analy sed in terms of persuasion and, it has been determined that three different techniques have been used, such as presenting scientific evidence, giving examples, and arousing curiosity. These persuasion techniques are effective in explaining the scientific t heories and determinations on Göbeklitepe, and this shows that there is a rhetorical understanding based on scientific proof in public documentaries. As a result, the dominance of impartial narration and scientific rhetoric in documentaries helps to increa se international image and reputation through public documentarian used in terms of soft power AU - YAŞAR, LÜTFİYE AU - BİLİCİ, Erdal AU - ÜNLÜ, Simge PY - 2022 JO - Folklor akademi dergisi (Online) VL - 5 IS - 2 SN - 2651-253X SP - 337 EP - 352 DB - TRDizin UR - http://search/yayin/detay/1137574 ER -