Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism

TANYERİ MAZICI, EMEL; Işık, Metin

Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism

Metin IŞIK, (Erciyes Üniversitesi, Kayseri, Türkiye)

EMEL TANYERİ MAZICI (Erciyes Üniversitesi, Kayseri, Türkiye)

İletişim Kuram ve Araştırma Dergisi

3 0

Yıl: 2010 Cilt: 0 Sayı: 31 Sayfa Aralığı: 59 - 78 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism

Öz:

Enformasyon ihtiyacının ve akışının her geçen gün artığı küresel dünyamızda bireyler ve kurumlar gibi ülkelerde farklılaşma adına alternatif alanlara yönelmektedirler. Her dönemde olduğu gibi günümüzde de çok kıymetli olduğu bilinen kültür ve miras eserleri de bu noktada ülkelerin tanıtım olgusu adına farklılaşma sağlayacağı alternatif ve hatırı sayılır nitelikteki kıymetli oluşumlardandır. Bu çalışma yurtdışında yer alan birçok Türk eseri içinde bulunan, yeniden inşasında Türkiye’nin de katkıları olduğu ve 2005 yılında Dünya Kültür Miras Listesi’ne alınan Mostar Köprüsü’nün (Stari Most) Türkiye’nin tanıtımına sağlayabileceği olumlu etkinin vurgulanması amacıyla gerçekleştirilmiştir.Mostar Köprüsü çevresinde tesadüfi örneklem yoluyla seçilen turistler üzerinde uygulanan anket sonucunda, yurtdışındaki Türk eserlerinin Türkiye’nin tanıtımına ve sonraki ziyaretlerde tercih edilebilirliğine katkı sağladı saptanmıştır.

Anahtar Kelime: reklam mimari miras mostar köprüsü kültür turizmi anket dünya miras listesi kültürel miras tanıtım turizm pazarlaması turist çekme

Konular: İletişim

Kültür ve miras turizmi bağlamında Mostar Köprüsü’nün Türkiye’nin tanıtımına Katkısı

Öz:

In our global world in which information necessity and flow are increased every single day, countries as individuals and institutions directs towards alternative fields in terms of differentiation. Cultural and heritage pieces known to be very valuable in each terms and also today are one of the most precious formations which are alternative and significant in terms of differentiation of the country’s advertisement at this point. This study has been developed in order to emphasize the possible contribution of Stari Most to Turkey’s promotion which is included in many Turkish pieces abroad and listed under World Cultural Heritage List on 2005 and for which reconstruction Turkey’s efforts are also utilized. As a result of the survey which is conducted with tourists chosen as random samples around Stari Most, it has been determined that Turkish art works situated in foreign countries contribute to Turkey’s promotion and preferability in future visits.

Anahtar Kelime: world heritage list cultural heritage promotion tourism marketing tourist attraction advertisement architectural heritage stari most culture tourism questionnaire

Konular: İletişim

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Işık M, TANYERİ MAZICI E (2010). Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. , 59 - 78.
Chicago	Işık Metin,TANYERİ MAZICI EMEL Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. (2010): 59 - 78.
MLA	Işık Metin,TANYERİ MAZICI EMEL Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. , 2010, ss.59 - 78.
AMA	Işık M,TANYERİ MAZICI E Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. . 2010; 59 - 78.
Vancouver	Işık M,TANYERİ MAZICI E Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. . 2010; 59 - 78.
IEEE	Işık M,TANYERİ MAZICI E "Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism." , ss.59 - 78, 2010.
ISNAD	Işık, Metin - TANYERİ MAZICI, EMEL. "Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism". (2010), 59-78.

APA	Işık M, TANYERİ MAZICI E (2010). Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. İletişim Kuram ve Araştırma Dergisi, 0(31), 59 - 78.
Chicago	Işık Metin,TANYERİ MAZICI EMEL Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. İletişim Kuram ve Araştırma Dergisi 0, no.31 (2010): 59 - 78.
MLA	Işık Metin,TANYERİ MAZICI EMEL Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. İletişim Kuram ve Araştırma Dergisi, vol.0, no.31, 2010, ss.59 - 78.
AMA	Işık M,TANYERİ MAZICI E Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. İletişim Kuram ve Araştırma Dergisi. 2010; 0(31): 59 - 78.
Vancouver	Işık M,TANYERİ MAZICI E Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism. İletişim Kuram ve Araştırma Dergisi. 2010; 0(31): 59 - 78.
IEEE	Işık M,TANYERİ MAZICI E "Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism." İletişim Kuram ve Araştırma Dergisi, 0, ss.59 - 78, 2010.
ISNAD	Işık, Metin - TANYERİ MAZICI, EMEL. "Contribution of stari most to Turkey’s reputation in terms of culture and heritage tourism". İletişim Kuram ve Araştırma Dergisi 31 (2010), 59-78.