Public Relations as a Defense Mechanism Against Discriminatory Propaganda
Yıl: 2019 Cilt: 19 Sayı: 2 Sayfa Aralığı: 237 - 244 Metin Dili: İngilizce DOI: 10.21121/eab.451066 İndeks Tarihi: 26-12-2020
Public Relations as a Defense Mechanism Against Discriminatory Propaganda
Öz: The purpose of this study is to examine thepropaganda against “marginal” organizations andindividuals and how these organizations/individualscan use the methods and tools of public relations inthe anti-propaganda process. In this context, firstlyhomophobic propaganda will be discussed as a typeof discriminatory propaganda, and then prejudicesand stereotypes against homosexuals will beexamined with their reasons, usages, sub-themesand various examples. In the public relations sectionof the study, defending tactics and strategies againstpropaganda activities will be given in the topicsof message strategy, persuasion, target audienceanalysis, research process, image and reputationmanagement.
Anahtar Kelime: Ayrımcı Propaganda Faaliyetlerine Karşı Bir Savunma Mekanizması Olarak Halkla İlişkiler
Öz: Bu çalışmanın amacı “marjinal” organizasyonlar ve bireylere karşı yürütülen propaganda çalışmalarında halkla ilişkiler yöntem ve araçlarını nasıl bir savunma aracı olarak kullanılabileceğinin sunulmasıdır. Bu doğrultuda ayrımcı propaganda çalışmaları; kaynaklanma sebepleri, kullanım gerekçeleri, alt temaları ve çeşitli örnekleri ile incelenmiştir. Çalışmanın halkla ilişkilere bölümünde ise; imaj ve itibar yönetimi, araştırma süreci, hedef kitle analizi, mesaj stratejisi ve ikna gibi konular bağlamında propaganda faaliyetlerine karşı kullanılabilecek taktik ve stratejiler aktarılmıştır.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | ÜNLÜ S (2019). Public Relations as a Defense Mechanism Against Discriminatory Propaganda. , 237 - 244. 10.21121/eab.451066 |
| Chicago | ÜNLÜ Simge Public Relations as a Defense Mechanism Against Discriminatory Propaganda. (2019): 237 - 244. 10.21121/eab.451066 |
| MLA | ÜNLÜ Simge Public Relations as a Defense Mechanism Against Discriminatory Propaganda. , 2019, ss.237 - 244. 10.21121/eab.451066 |
| AMA | ÜNLÜ S Public Relations as a Defense Mechanism Against Discriminatory Propaganda. . 2019; 237 - 244. 10.21121/eab.451066 |
| Vancouver | ÜNLÜ S Public Relations as a Defense Mechanism Against Discriminatory Propaganda. . 2019; 237 - 244. 10.21121/eab.451066 |
| IEEE | ÜNLÜ S "Public Relations as a Defense Mechanism Against Discriminatory Propaganda." , ss.237 - 244, 2019. 10.21121/eab.451066 |
| ISNAD | ÜNLÜ, Simge. "Public Relations as a Defense Mechanism Against Discriminatory Propaganda". (2019), 237-244. https://doi.org/10.21121/eab.451066 |
| APA | ÜNLÜ S (2019). Public Relations as a Defense Mechanism Against Discriminatory Propaganda. Ege Akademik Bakış, 19(2), 237 - 244. 10.21121/eab.451066 |
| Chicago | ÜNLÜ Simge Public Relations as a Defense Mechanism Against Discriminatory Propaganda. Ege Akademik Bakış 19, no.2 (2019): 237 - 244. 10.21121/eab.451066 |
| MLA | ÜNLÜ Simge Public Relations as a Defense Mechanism Against Discriminatory Propaganda. Ege Akademik Bakış, vol.19, no.2, 2019, ss.237 - 244. 10.21121/eab.451066 |
| AMA | ÜNLÜ S Public Relations as a Defense Mechanism Against Discriminatory Propaganda. Ege Akademik Bakış. 2019; 19(2): 237 - 244. 10.21121/eab.451066 |
| Vancouver | ÜNLÜ S Public Relations as a Defense Mechanism Against Discriminatory Propaganda. Ege Akademik Bakış. 2019; 19(2): 237 - 244. 10.21121/eab.451066 |
| IEEE | ÜNLÜ S "Public Relations as a Defense Mechanism Against Discriminatory Propaganda." Ege Akademik Bakış, 19, ss.237 - 244, 2019. 10.21121/eab.451066 |
| ISNAD | ÜNLÜ, Simge. "Public Relations as a Defense Mechanism Against Discriminatory Propaganda". Ege Akademik Bakış 19/2 (2019), 237-244. https://doi.org/10.21121/eab.451066 |
