TY - JOUR TI - The Little Prince in Bookstagram in the Context of the Culture Industry: From Asteroid B-612 to Social Media Planet AB - With the Internet taking place in the usual flow of life, various variations of communication forms have been derived. In the new media tools, the individual produces content in this medium through the prosumer quality either through his/her own identity or imaginary characters. The influence of the culture industry is growing day by day in this virtual world where prosumer share and commodify art and literature. Antoine de Saint-Exupéry's novel hero, The Little Prince, takes place in this digital world, which is taken step by step by the culture industry, with Instagram accounts. The research is important in addressing the cultural or artistic activities of prosumers in the context of the social media and culture industry. How The Little Prince Hub page commodified a literary product with a bookstagram identity was examined by discourse analysis method. As a result of the research, it was determined that a simple, positive and active constructive language was used in the sharing of the page. AU - Işık, Metin AU - YAŞAR, LÜTFİYE PY - 2021 JO - Manas Journal of Social Studies VL - 10 IS - 2 SN - 1694-7215 SP - 1199 EP - 1213 DB - TRDizin UR - http://search/yayin/detay/465483 ER -