The Role of Digital Innovation in Collaboration Business Systems in the COVID-19
Pandemic Process: A Case Study

Tutar, Hasan; Nam, Selçuk

The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study

Hasan TUTAR, (Bolu Abant İzzet Baysal Üniversitesi, İletişim Fakültesi, Bolu, Türkiye)

Selçuk NAM (Sakarya Üniversitesi, Sakarya, Türkiye)

İşletme Araştırmaları Dergisi

1 0

Yıl: 2022 Cilt: 14 Sayı: 2 Sayfa Aralığı: 1564 - 1580 Metin Dili: İngilizce İndeks Tarihi: 10-07-2022

The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study

Öz:

Purpose – In collaboration with business systems and many other fields, digital technologies are used in companies' decision-making processes, product designs, and many areas of production of goods and services. Firms need collaborative business systems to focus on their capabilities and outsource to other businesses. This study examines managers' opinions on enterprises' collaborative business strategies and digital innovation capabilities during COVID-19. Design/methodology/approach – The research was carried out in nine companies operating in the manufacturing sector in the Marmara Region. The ISO 44001 classification is based on the determination of the companies' collaborative business systems. Innovation capacity components were used to determine the innovation capability of the firms. The research method was designed according to the qualitative research method (case study). The research was conducted with the data collected through a semi-structured interview form with company managers. Descriptive analysis technique was used in the analysis of the data. Findings – The analysis findings show that digital innovation effectively strengthens the business capabilities of businesses, and cooperation strategies reduce company costs and provide a competitive advantage during the COVID-19 pandemic. Discussion – The necessity of structuring business processes with a focus on digital technology during the pandemic period has caused the organizational structures of enterprises to be flexible. This flexibility has brought along a new management and organizational structure, as well as a new leadership approach such as technology leadership. As a result, innovative information systems that meet the need for cooperation, operational capabilities of enterprises and competent human resources come to the fore in the success of cooperation processes.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

Acosta, P. S. (2020). COVID-19 Pandemic: Shifting digital transformation to a high-speed gear. Information System Management, 37(4), 260-266.
Akgun, A. I. (2021). COVID-19’un işletme fonksiyonlarına etkileri: Öğrenci görüşlerine yönelik bulgular. Muhasebe ve Finansman Dergisi, 249-272.
Akgun, V. O., and Cini, M. A. (2021). COVID-19 Pandemi sürecinde işletmelerin inovasyon kümesinin pazarlama ve yönetim perspektifinden değerlendirilmesi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (45), 377-395.
Akin, F. (2020). Dijital dönüşümün bankacılık sektörü üzerindeki etkileri. Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 6(2), 15-27.
Aktas, B. N., and Ülgen, B. (2021). Yenilikçi insan kaynakları yönetim uygulamalarının örgütsel çeviklik üzerindeki etkisi: Savunma sanayi işletmelerinde bir araştırma. Anadolu İktisat ve İşletme Dergisi, 5(1), 49-73.
Almeida, F., Santos, J. D., and Monteiro, J. A. (2020). The challenges and opportunities in the digitalization of companies in a post-COVID-19 world. IEEE Engineering Management Review, 48(3), 97-103.
Alpago, H. (2020). COVID-19 ve karantina ekonomisi, Zeren, D and Yılmaz, O. (Ed.), COVID-19 sürecinde üretim,yönetim ve pazarlama, Ankara, Gazi Kitabevi.
Ayanoglu, F. (2020). Dijital devrim, yeni dünya düzeni ve entelektüel sermaye. In S. Öz, D. Celayir, and F. S.
Onursal (Eds), Pandemi sonrası yeni dünya düzeninde teknoloji yönetimi ve insani dijitalizasyon, İstanbul, Hiperyayın, (14-41).
Barnes, S. J. (2020). Information management research and practice in the post-COVID-19 world. International Journal of Information Management, 55, 102175.
Butler, M., and Rivera, K. (2020). Seven key actions business can take to mitigate the effects of COVID-19, https://www.strategybusiness.com/blog/Seven-key-acti onsbusiness-can-take-to-mitigate-the-effectsof-COVID-19?gko=4c0d1 (Accessed on 11 November 2021).
Caligiuri P., Cieri H. D., Minbaeva, D., Verbeke, A., and Zimmermann, A. (2020). International HRM insights for navigating the COVID-19 pandemic: Implications for future research and practice. Journal of International Business Studies, 51, 697-713.
Caputo, A., Pizzi, S., Pellegrini, M. M., and Dabić, M. (2021). Digitalization and business models: Where are we going? A science map of the field. Journal of Business Research, 123, 489- 501.
Carnevalea, J. B. and Hatak, I. (2020). Employee adjustment and well-being in the era of COVID-19: Implications for human resource management. Journal of Business Research, 116, 183-187.
Castro G. M., Verde M. D., Navaz López J. E., and González J. C. (2013). The moderating role of innovation culture in the relationship between knowledge assets and product innovation. Technological Forecasting & Social Change, 80(2), 351-363.
Cheung, Z., Gustafsson, R., and Nykvist, R. (2021). Peer interaction and pioneering organizational form adoption: A tale of the first two for-profit stock exchanges. Organization Studies, 2021, 01708406211024570.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., and Natalicchio, A. (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), 37-56.
Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. CA, Sage Publications
Creswell, J. W. (2014). A concise introduction to mixed methods research. CA, Sage Publications.
Dag, S. and Kabadayi, N. (2020). ISO 44001 İşbirlikçi iş ilişkileri yönetim sistemi standardının tedarik zinciri ortaklık süreçlerine etkisinin değerlendirilmesi. Beykoz Akademi Dergisi, 8(2), 60-81.
Davison, R. M. (2020). The transformative potential of disruptions: A viewpoint. International Journal of Information Management, 55, 102149.
Dogru, C. (2021). Fostering innovation in organizations with the help of novel management strategies. In Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies. Bingley, Emerald Publishing.
Duan, H., Bao, Q., Tian, K., Wang, S., Yang, C., and Cai, Z. (2020), The Hit of the Novel Coronavirus Outbreak to China’s Economy, https://www.researchgate.net/publication/341035952_The_Hit_of_the_Novel_Coronavirus_Outbreak_ to_China's_Economy (Accessed on 15 April 2021).
Duygu, O. (2020). Gerçek dijital dönüşüm nedir? Gelecekte finans yazıları. https://www.dunya.com/koseyazisi/gercek-dijitaldonusum-nedir/471318 (Accessed on 29 September 2021).
Hancock, R.D. and Algozzine, B. (2006). Doing case study research. New York, Teachers College Press.
Hıdıroglu, D. (2020). COVID-19 Döneminde yönetim ve girişimcilik. Ankara, Nobel Bilimsel Eserler, Hogan, S. J, Soutar, G. N, McColl-Kennedy, J. R, and Sweeney, J. C. (2011). Reconceptualizing professional service firm innovation capability: scale development. Industrial Marketing Management, 40(8), 1264– 1273.
Isci, E. (2021). Dijital çağ ve işletmelerde inovasyon yönetimi , Ankara, Beta Yayınları. Kaushik, M. and Guleria, N. (2020). The impact of pandemic COVID-19 in the workplace. European Journal of Business and Management, 12 (15), 9-18.
Langley, C. J., Novack, R. A., Gibson, B., and Coyle, J. J. (2020). Supply chain management: A logistics perspective. Boston, Cengage Learning.
Lee, J., and Berente, N. (2012). Digital innovation and the division of innovative labor: Digital controls in the automotive industry. Organization Science, 23(5), 1428-1447.
Marques, P. A., Meyrelles, P. M., Saraiva, P. M., and Frazão-Guerreiro, F. J. (2016), December). Integrating lean six Sigma with ISO 9001: 2015. https://www.researchgate.net/publication/312269002_Integrating_Lean_Six_Sigma_with_ISO_9001201 5 (Accessed on 14 October 2021).
Marshall, C. and Rossman, G. B. (2006). Designing qualitative research. CA, Sage.
Merriam, S. B., and Tisdell, E. J. (2015). Qualitative research: A guide to design and implementation. San Francisco, Wiley and Sons.
Olson, D. L., and Kesharwani, S. (2021). Digitizing enterprise in an information Age. London, CRC Press.
Oge, E. and Çetin, M. (2020). COVID-19 süreci ve örgütsel yönetim. A.Tutcu and S. Gün (Ed.), In Covid-19 pandemisi: İnsan kaynakları yönetimi açısından olası etkiler (pp. 3-35). Ankara, İksad Yayınevi.
Ozdemir, M. (2010). Nitel veri analizi: Sosyal bilimlerde yöntembilim sorunsalı üzerine bir çalışma. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 11(1), 323-343.
Ozge, C. (2021). COVID-19 Salgınının Türkiye’deki işletmelere etkileri: Sorunlar, dönüşümler, olanaklar. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 35(3), 833-863.
Pekersen, Y. (2020). Bireysel performansın işten ayrılma niyeti üzerindeki etkisi: Hizmet sektöründe bir araştırma. Journal of Recreation and Tourism Research, 7(1), 56-76.
Ramanathan, U., and Gunasekaran, A. (2014). Supply chain collaboration: Impact of success in long-term partnerships. International Journal of Production Economics, 147, 252-259.
Reeves, M., and Deimler, M. (2011). Adaptability: The New Competitive Advantage. https://hbr.org/2011/07/adaptability-the-new-competitive-advantage (Accessed on 17 December 2021)
Sang G. M, Xu L, and de Vrieze P (2021) A predictive maintenance model for flexible manufacturing in the context of industry 4.0. Front. Big Data 4, 663466.
Sahin, Z. (2021). Varlık paylaşımı iş modeli ve inovasyon uber ve airbnb örneği. İstanbul, Hiperlink Yayınları
Tarhan, Ö. (2015). Sosyal bilgiler öğretmeni adaylarının politik okuryazarlığa ilişkin görüşleri. Akademik Sosyal Araştırmalar Dergisi, 3(9), 649-669.
Tutar, H., and Erdem, A T. (2020) Örnekleriyle bilimsel araştırma yöntemleri ve SPSS uygulamaları, Ankara, Seçkin Yayınları.
Tutar, H. (2015) İşletme yönetimi, Ankara, Seçkin Yayınları.
Yıldirim, A., and Simsek, H. (2018). Sosyal bilimlerde nitel araştırma yöntemleri, Ankara, Seçkin Yayınları.
Yilmaz, S. R. (2021). Stratejik inovasyon ve inovasyon stratejileri yönetiminin haddehaneler üzerindeki etkilerinin araştırılması: Karabük üzerine bir çalışma. (Yayınlanmamış Doktora Tezi). Karabük Üniversitesi, Karabük, Türkiye.
Yin, R. K. (2014). Case study research: design and methods. CA, Sage Publications.
Zawislak, P.A., Alves, A., Tello-Gamarra, J., Barbieux, D., and Reichert, F.M. (2012). Innovation capability: From technology development to transaction capability, Journal of Technology Management and Innovation, 7(2), 14-27.

APA	Tutar H, Nam S (2022). The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. , 1564 - 1580.
Chicago	Tutar Hasan,Nam Selçuk The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. (2022): 1564 - 1580.
MLA	Tutar Hasan,Nam Selçuk The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. , 2022, ss.1564 - 1580.
AMA	Tutar H,Nam S The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. . 2022; 1564 - 1580.
Vancouver	Tutar H,Nam S The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. . 2022; 1564 - 1580.
IEEE	Tutar H,Nam S "The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study." , ss.1564 - 1580, 2022.
ISNAD	Tutar, Hasan - Nam, Selçuk. "The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study". (2022), 1564-1580.

APA	Tutar H, Nam S (2022). The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. İşletme Araştırmaları Dergisi, 14(2), 1564 - 1580.
Chicago	Tutar Hasan,Nam Selçuk The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. İşletme Araştırmaları Dergisi 14, no.2 (2022): 1564 - 1580.
MLA	Tutar Hasan,Nam Selçuk The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. İşletme Araştırmaları Dergisi, vol.14, no.2, 2022, ss.1564 - 1580.
AMA	Tutar H,Nam S The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. İşletme Araştırmaları Dergisi. 2022; 14(2): 1564 - 1580.
Vancouver	Tutar H,Nam S The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study. İşletme Araştırmaları Dergisi. 2022; 14(2): 1564 - 1580.
IEEE	Tutar H,Nam S "The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study." İşletme Araştırmaları Dergisi, 14, ss.1564 - 1580, 2022.
ISNAD	Tutar, Hasan - Nam, Selçuk. "The Role of Digital Innovation in Collaboration Business Systems in the COVID-19 Pandemic Process: A Case Study". İşletme Araştırmaları Dergisi 14/2 (2022), 1564-1580.