The demands of tourists in the tourism sector, which develops and grows day by day, have started to differ. Considering the recent changes in the tourist profiles, tourists now want to travel to unspoiled regions rather than tourist attractions that are in high demand. The fact that tourists are curious about the culture, lifestyle, heritage value in a region or country and want to experience this sense of curiosity has brought cultural tourism and heritage tourism to the fore. This situation is of great importance both socially and economically for regions that have cultural heritage values Kral Kızı Bath, located in the Sarıkaya district of Yozgat, has a history of about 2000 years, was used as a thermal treatment center in antiquity and was included in the UNESCO World Temporary Heritage List in 2018, it has a cultural heritage value with its naturalness and culture. In this study, it is aimed to emphasize the importance of Kral Kızı Bath for both country and region tourism by making a SWOT analysis in terms of cultural heritage tourism. In addition, it is aimed to raise awareness for local administrators, local people and travel agencies. As results of the SWOT analysis, the strengths and weaknesses of the building are specified, and the opportunities and threats that may occur are also mentioned. According to the results, the fact that both the region and the building cannot develop in the tourism sector is due to the lack of awareness of the public, the inability to make publicity and the lack of sufficient plans and projects