Yıl: 2017 Cilt: 5 Sayı: 4 Sayfa Aralığı: 3 - 16 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

Development of Green Kitchen Quality (G-KITCHQUAL) Scale

Öz:
The purpose of this study was to develop G-KITCHQUAL (Green Kitchen Quality) Measurement Model, which measures the direction of the relation between the customer expectations and environment-friendly kitchen applications of businesses as Quality Points. Also the purpose of this study to propose a model in the field of measuring the green quality in kitchens, which is currently an empty field in the relevant literature. When the scale was being developed, the existing and different international green certification standards and service quality models were examined and adapted to kitchens; and the environmental sensitivity of the kitchens were grouped under 22 statements and 7 dimensions. Reliability Analysis was applied to the data obtained after validity and understandability tests. The confirmation of the quality scores of the scale was realized by comparing the covering the expectation rates. The functionality of the model was tested in restaurant businesses that had Tourism Operation License in Bursa and their customers in December 2015. This study also revealed the fact that there were similarities and differences at various diensions between the customer expectations and the practices of the business in terms of Green Kitchen practices. Finding out the expectations of their customers on environmental sensitivity, businesses can compare their practices and the expectations, make their sensitivity on environmental issues visible in the eye of the customers and thus obtain a competition advantage. The G-KITCHQUAL, which was developed in this context, is the first study in that it makes visible the environmental sensitivity of commercial kitchens
Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • REFERENCES
  • Aktaş, A., & Özdemir, B. (2012). Otel İşletmelerinde Mutfak Yönetimi. Ankara: Detay Yayıncılık.
  • Akyüzoğlu, D. (2008). "Anadolu öğretmen liselerini tercih eden öğrencilerin beklentileri ve bu beklentilerin gerçekleşme düzeyi". Yeditepe Üniversitesi Sosyal BVilimler Enstitüsü.
  • Atay, L., & Dilek, S. E. (2013). Konaklama İşletmelerinde Yeşil Pazarlama Uygulamaları: Ibis Örneği. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(1), 203-219.
  • Ay, C., & Ecevit, Z. (2005). Çevre Bilinçli Tüketiciler. Akdeniz U.B.F. Dergisi, 5(10), 238-26.
  • Azabagaoglu, M., & Oraman, Y. (2011). Analysis of Customer Expectations after the Recession: Case of Food Sector. Procedia Social and Behavioral Sciences, 24, 229–236.
  • Cronin, J. J., & Taylor, S. (1992, 2). Measuring Service Quality - A Reexamination And Extention. Journal of Marketting(56), s. 55-68.
  • Doğdubay, M., & Saatcı, G. (2014). Menü Mühendisliği. Ankara: Detay Yayıncılık.
  • Göğüş, G., Karakadılar, İ. S., & Apak, S. (2013). Innovation and sustainable growth measurement in hotel industry: A hierarchical decision making model. Procedia - Social and Behavioral Sciences, 99, 752-761.
  • GRA. (2014, Ocak 15). Green Restaurant Certification 4.0 Standards. dinegreen.com: http://dinegreen.com/standards/GRACompleteStandards.pdf
  • Gracia, E., Bakker, A. B., & Grau, R. M. (2011). Positive Emotions: The Connection between Customer Quality Evaluations and Loyalty. Cornell Hospitality Quarterly(52), s. 458–465.
  • Gülmez, M., & Dörtyol, İ. T. (2009). Açıklamalı Pazarlama Sözlüğü. Ankara: Detay Yayıncılık.
  • Işın, S. M. (2013). Hizmet Kalitesinin Servqual Yöntemi İle Ölçülmesi ve Perakende Sektöründe Bir Uygulama. Gazi Üniversitesi Sosyal Bilimler Enstitüsü.
  • Junior, S. S., Silva, D. d., Gabriel, M. L., & Braga, W. R. (2015). The Effects of Environmental Concern on Purchase of Green Products in Retail. Procedia - Social and Behavioral Sciences, 170, 100.
  • Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. Eurpean Journal of Marketing(37), s. 848-871.
  • Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing For Hospitality and Tourism. USA: Pearson Education.
  • Leafme. Mart 28, 2015, leafme.ca: http://leafme.ca/mission-and-objectives/
  • Misso, R., Cesaretti, G., Marinelli, N., Viola, I., & Borrelli, I. (2013). “Corporate System” and Green Economy in Campania Region: A Collaborative Platform for the Excellences. Procedia Technology 8, 105.
  • Özçoban, E. (2010). "Türkiye'de Turizm Endüstrisinde Sosyal Sorumluluk Kampanyaları: T.C Kültür ve Turizm Bakanlığı'nın Yeşil Yıldız Uygulaması ve Calista Otel Üzerine Ampirik Bir Çalışma". 45-46. Ankara: Ankara Üniversitesi.
  • Özkaya, B. (2010). İşletmelerin Sosyal Sorumluluk Anlayışının Uzantısı Olarak Yeşil Pazarlama Bağlamında Yeşil Reklamlar. Marmara Üniversitesi İletişim Fakültesi Dregisi, 9(34), 247-258.
  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985, Ocak). A Conceptual Model of Service Quality and Its Implications for Future Research. The Journal of Marketing.
  • Sarokolaee, A. M., Taghizadeh, V., & Ebrati, M. (2012). The Relationship between target costing and value-based pricing and presenting an aggregate model based on customers' expectations. Procedia - Social and Behavioral Sciences, 41, 74-83.
  • Şebin, K. (2009). Erzurum kış sporları turizmi ile ilgili yöre halkının tutum ve beklentileri. Marmara Üniversitesi Sağlık Bilimleri Enstitüsü.
  • Walker, R. H., & Hanson, D. J. (1998). Green Marketing and Green Places: A Taxonomy for the Destination Marketer. Joumal of Marketing Management, 14(6), 623-639.
  • Wong, I. A., Wan, Y. K., & Qi, S. (2015). Green events,value perceptions, and the role of consumer involvement in festival design and performance,. Journal of Sustainable Tourism, 23(2), 294-315.
  • Yusof, Z. B., & Jamaludin, M. (2014). Barriers of Malaysian Green Hotels and Resorts. Procedia - Social and Behavioral Sciences(153), 501 – 509.
APA Temizkan R, Temizkan S, SEVER Y (2017). Development of Green Kitchen Quality (G-KITCHQUAL) Scale. , 3 - 16.
Chicago Temizkan Rahman,Temizkan Saadet Pınar,SEVER YILMAZ Development of Green Kitchen Quality (G-KITCHQUAL) Scale. (2017): 3 - 16.
MLA Temizkan Rahman,Temizkan Saadet Pınar,SEVER YILMAZ Development of Green Kitchen Quality (G-KITCHQUAL) Scale. , 2017, ss.3 - 16.
AMA Temizkan R,Temizkan S,SEVER Y Development of Green Kitchen Quality (G-KITCHQUAL) Scale. . 2017; 3 - 16.
Vancouver Temizkan R,Temizkan S,SEVER Y Development of Green Kitchen Quality (G-KITCHQUAL) Scale. . 2017; 3 - 16.
IEEE Temizkan R,Temizkan S,SEVER Y "Development of Green Kitchen Quality (G-KITCHQUAL) Scale." , ss.3 - 16, 2017.
ISNAD Temizkan, Rahman vd. "Development of Green Kitchen Quality (G-KITCHQUAL) Scale". (2017), 3-16.
APA Temizkan R, Temizkan S, SEVER Y (2017). Development of Green Kitchen Quality (G-KITCHQUAL) Scale. Journal of Tourism and Gastronomy Studies, 5(4), 3 - 16.
Chicago Temizkan Rahman,Temizkan Saadet Pınar,SEVER YILMAZ Development of Green Kitchen Quality (G-KITCHQUAL) Scale. Journal of Tourism and Gastronomy Studies 5, no.4 (2017): 3 - 16.
MLA Temizkan Rahman,Temizkan Saadet Pınar,SEVER YILMAZ Development of Green Kitchen Quality (G-KITCHQUAL) Scale. Journal of Tourism and Gastronomy Studies, vol.5, no.4, 2017, ss.3 - 16.
AMA Temizkan R,Temizkan S,SEVER Y Development of Green Kitchen Quality (G-KITCHQUAL) Scale. Journal of Tourism and Gastronomy Studies. 2017; 5(4): 3 - 16.
Vancouver Temizkan R,Temizkan S,SEVER Y Development of Green Kitchen Quality (G-KITCHQUAL) Scale. Journal of Tourism and Gastronomy Studies. 2017; 5(4): 3 - 16.
IEEE Temizkan R,Temizkan S,SEVER Y "Development of Green Kitchen Quality (G-KITCHQUAL) Scale." Journal of Tourism and Gastronomy Studies, 5, ss.3 - 16, 2017.
ISNAD Temizkan, Rahman vd. "Development of Green Kitchen Quality (G-KITCHQUAL) Scale". Journal of Tourism and Gastronomy Studies 5/4 (2017), 3-16.