Health tourism has been becoming an important argument in the world economy. As of 2010, the size of the economy occurred by travelling around in order to benefit from health services is 60 billion USD. In accordance with the developments in the health sector in recent years in our country and along with the raising importance of the private hospitals in the health system, the share of Turkey in the world has come to increase as well in the context of both health tourism in general terms and medical tourism in particular. On this basis, many hospitals that would like to attract international patients within the framework of the services provided in international health tourism have initiated attempts to obtain international accreditation certificates and developed programs to implement various marketing strategies. As of 2013, 50 health institutions accredited by the Joint Commission International (JCI), four of which were in Izmir, started to provide service in our country. Although it varies by years, Germany, it is seen that Libya, Russia, Iraq and the Netherlands are among the countries, which have sent the highest number of international patients in our country in recent years. These counties are followed by other neighboring counties, some Western European countries and the United States of America. In this study, interviews with tourists in various provinces including Antalya, Istanbul, Mugla, Izmir and Ankara and face-to-face interviews with health officials and administrative staff working in health facilities, which are the practitioners of this subject, were conducted during the 17 months between March 2015 and August 2016 in order to investigate this topic. In addition, a questionnaire called “Perception of Health Tourism in Turkey’ and developed by the researcher was carried out with 310 tourists who were in the same city and came to Turkey for health tourism or benefited from health services during their travel in our country. The data was analysed with SWOT analysis method and the health tourism in Turkey was examined in all its aspects. This study presents the current situation of Turkey in this market and aims to offer suggestions and regulations needed to increase its share in this market in the future.