The growth and development of the social structure has ensured the diversification of today’s market and the product variety aimed at increasing the number of brands serving in the sector and giving more importance to the advertisement. The increase in the educational level of the society and the development of the research capacity in particular has raised the conscious consumer. As the conscious consumer gives importance to nutrition and health issues, advertisers emphasize this point and emphasize that their products are healthy in their advertisements. Consumers are constantly exposed to advertising messages that mass media have spread throughout their lives. Therefore, advertising messages are intended to ensure the consumer’s confidence and health in order to convince the consumer. The purpose of the advertisements is not to communicate with the consumer, only to convey the message to the promotion of the products. With convincing messages, advertisers are trying to turn the negative attitudes of consumers into positive and make consumers believe that their products are superior to their competitors. In this study, it is aimed to show direct and indirect messages through advertisements. For this purpose, the semiotic analysis method was used to draw attention to how the messages of Lipton Ice Tea advertised and the way in which the actor Cengiz Bozkurt was broadcasted on December 25, 2018 was conveyed. Lipton Ice Tea advertising film, visual and linguistic indicators of the eye, the format of the articulation and according to the format of the content of a large scale is made semiotic analysis. The ad examined is important in the comparison of two different brands, primarily and directly reflecting the product features and benefits.