@article{Özdemir2022_1071983,
author={Erkan Özdemir and Can Efecan Akhan},
title={THE EFFECT OF IN-GAME PRODUCT PLACEMENT ON ATTITUDE TOWARDS IN-GAME ADVERTISEMENTS AND IN-GAME PURCHASE INTENTION: A STUDY ON YOUNG CONSUMERS},
year={2022},
journal={Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi},
issn={1301-3688},
volume={0},
number={61},
url={http://search/yayin/detay/1071983}
}