In our times every year, millions of people go other countries or regions by leaving their constant residents for a while and meet such social, cultural and psychological needs as sightseeing, relaxation, entertainment and learning there. Economically and socially, this event, which has comprehensive effects and is colled as tourism, composes a basic characteristic of today’s civilisation. Besides its economic, socio-cultural and environmental effects, tourism also has a relation with many sectors directly or indirectly, so it is an indispensable sector for countries, especially for the developing countries. In order to develop the country’s tourism and to benefit much more from its economic adventages, and on the other hand, to minimize its negative effects, stable tourism policies need to be found and put into practice. By means of an active policy, tourism may be enabled systematically to make much more contribution to the economy of the country. Year by year, the proportion of the global tourism in manufacturing is increasing and at the same time, the movement of tourism is moving from west to east. With this development the proportion, which the countries with touristic values get, shows increase. In paralel to the increase of the incomes; the increase in the investments of substructures and the developments in the field of health and security are among the important factors that help tourism develop. From this point of view, the touristic income of Turkey shows increase and Turkey incorporates its characteristic of being an attraction center with its strategic location, abundance of sea, sand and sun and wealth of cultural and natural resources. Depending upon the changing life standard and increasing environmental consciousness the quest of reformation and variety also increase. The usual concept of tourism composing of sea, sand and sun, gives its place gradully to the concepts of culture, history, local customs, adventure and entertainment. As an alternative to the mass tourism; such touristic movements as ecotourism, sustainable tourism, adventure tourism, environmentally sensitive tourism, nature-based tourism, green tourism, cultural tourism emerge. Thus, tourism goes towards rural areas eluding from coastal areas and journeys in certain times spread over the whole year. To increase diversity in tourism is important to evaluate in terms of natural beauty will be opened to tourism areas in Turkey. Moreover, the diversity of the tourism industry and exclude services to 12 months in tourism sector ınstead of only the increase in tourism revenues in the period of summer will provide a steady income creative effects for other periods. In addition, the regional development, development of tourism sites, people around the creation of employment, income distribution and as a result of the correction for the country's development in tourism sector diversification is a different importance in this regard. In recent years it has been observed that there are several alternative tourism styles arising. These tourism styles becoming important within the scope of touristy product variation has been effective in search of innovations in tourism due to getting today’s tourists far away from noise and concrete mass, searching natural environment and service in quality, increasing tourism awareness and level of education. Among these alternative tourism styles it is required to cope with some territorial priorities and standards in order to develop several tourism styles such as caving, hunting, congress, thermal, belief, culture, and etc. To be able to utilize from this advantage will only be possible by the means of determining these values and utilizing these values at the utmost level. Konya is a city that is worthy of notice with its natural resources, socio-cultural values, historical places, geographical location and production in industrial and commercial surroundings. Being one of the first residental places in the history of humankind which has the traces of many civilisations and was once the capital city of the Seljuks, Konya, with its natural beauties and historical places, has a significant tourism potential that is growing each year. Because it was the capital of the Seljuks, Konya also has numerous Islamic signs. The city, having a living history with khans, mosques, madrasas, caravanserays and domes left from the Seljuks, still goes on being a stamping ground by those who takes into consideration the saying of Mevlana -a well-known philosopher all around the world- “Whoever you are, come!”. The city’s being in the triangle of Antalya-Kapadokya-Pamukkale, on a large scale; being on the way of culture tours from İstanbul, İzmir, Antalya and the abundance and variety of its cultural values cause it to become an important touristic destination. In Turkey, first of all being one of the most visited museum; Mevlana, Çatalhöyük with its 9000 years history, Meke Lake that is known as the world’s blue bead, the biggest fresh-water lake of Turkey; Beyşehir Lake and with its many architectural works of art Konya is a living history. Besides these physical beings, the tolerance and hospitality of the local people compose the sociocultural substructure that is necessary for the development of tourism. Despite these characteristics, Konya benefits from tourism and thus from alternative tourism less than its real potential. It is believed that the city, located at the center of Anatolia, is not only suitable for belief tourism but also for at first cultural tourism, for congress tourism with a well-planned advertisement, for health tourism with its natural wealth. The city is also believed to have potential power of attraction with the cultural inheritance of its public. Thus, in order to increase the value of this potential the investments of tourism needs to be diversified. Besides belief tourism, it nee