TY - JOUR TI - THE EFFECTS OF INTRINSIC MOTIVATION SOURCES (RELIGIOSITY AND ALTRUISM) ON RATIONAL VOTING BEHAVIOR AND CONSUMER ATTITUDE AB - Voting behavior is a complex process and voters may be affected by lots of different variables. Religiosityand altruism are some of these variables. The first aim of this study is to investigate the effects of intrinsicmotivation sources on rational voting behavior. The second is to analyze the impact of rational votingbehavior on consumer’s (voter) attitudes. The sample was chosen from voters living in Turkey. Using aquantitative research model, data were gathered by a web-based online survey with 244 voters. Participantswere determined by the convenience sampling method. The research hypotheses were tested by PLSStructural Equation Model. According to the findings of the research, while religiosity affects rationalvoting behavior, altruism has no effect. There is an also effect of rational voting behavior on voter’s attitudes.Lastly, rational voting behavior varies by gender and salary status. The findings may help the parties in theirdecision process while preparing for elections. AU - ÖZTÜRK KÜÇÜK, HİLAL AU - toklu, ismail tamer DO - 10.14780/muiibd.1135270 PY - 2022 JO - Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi VL - 44 IS - 1 SN - 2149-1844 SP - 1 EP - 19 DB - TRDizin UR - http://search/yayin/detay/1096627 ER -