TY  - JOUR
TI  - An econometric model for popularrity on media
AB  - This paper aims to determine and estimate an econometric model which can be used to forecast  media popularity of a governmental organization. Number of media sources monitored was  used as regressors while taking types of these sources into account. Some linear models were  estimated besides some non-linear models. According to the results, number of national, local,  regional newspapers and number of television channels monitored were not found important  to estimate number of news caught through media monitoring. On the other hand, number of  internet media sources was found important to estimate the dependent variable. Additionally,  number of news caught on select subjects in previous year was also found important. In the  end an autoregressive panel data model with some additional regressors such as number of  monitored sources was suggested to forecast popularity of organization. Any data only  accessible to TurkStat members was never used in this paper. TurkStat is not responsible for  any inference made in this study.
AU  - Terzi, Erol
AU  - AYDIN, Orçun
DO  - 10.17776/csj.974701
PY  - 2021
JO  - Cumhuriyet Science Journal
VL  - 42
IS  - 4
SN  - 2587-2680
SP  - 934
EP  - 941
DB  - TRDizin
UR  - http://search/yayin/detay/1110815
ER  -