TY  - JOUR
TI  - The Success of Freemium Business Model: Multiple Case Studies of Industry Leaders
AB  - Freemium is a concept that emerged with the combination of the terms "free" and "premium", where free and premium versions are offered together. The freemium business model has been widely used in online markets recently. Today, many digital businesses implement the freemium business model, in which paid and free versions are offered together. However, there is a limited perspective on the success of the freemium business model. The purpose of this article is to highlight the key points of being successful in the digital world with the freemium business model. In the study, the main strategies that enable an online organization to run a successful freemium business model are explained with the canvas business model and the 4V business model framework. In this regard, multiple case studies were conducted on online digital companies (LinkedIn, Youtube, Spotify, and Google Drive) that managed to develop a sustainable freemium model. Studies examining the freemium business model are limited in the literature. The current study aims to expand the current understanding of the freemium business model, help online companies evaluate whether the freemium business model is suitable for them, and develop strategies to develop and maintain a successful freemium business model. Research findings reveal that differentiated product offerings and growth strategies are the cornerstones of the freemium business model. Expanding the user base, maintaining the balance between free and paid versions, investing in innovation, strategic partnerships, interaction with social networks, gaining insight from users, and internationalization are critical for the sustainability of the freemium business model. Finally, value propositions must be perceived well by the customer to increase customer loyalty.
AU  - Tavman, E. Başak
DO  - 10.37880/cumuiibf.1063898
PY  - 2022
JO  - Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
VL  - 23
IS  - 2
SN  - 1303-1279
SP  - 635
EP  - 642
DB  - TRDizin
UR  - http://search/yayin/detay/1112699
ER  -