The concept of old age, which was associated with virtue, wisdom, expertise and experience in the past, is now associated with ugliness. The concept of old age, which starts with birth and continues throughout life, is now perceived as a delayed or stopped process. Brands, in particular, scare people about aging in their advertisements and send the message to their consumers that they will not age if they use their own products. In this context, the purpose of the research is to examine the reflection of the changing old age concept on advertisements. For this purpose, mixed method was used in the research. In the research, first and last advertisement of the brand named Diadermine was examined through hermeneutic method. After examining the advertisements, focus group meetings were held with female consumers of different age groups. In these interviews, the perspectives of the participants on both advertisements of the brand named Diadermine were examined. As a result of the investigations, it has been observed that there are changes in the message of the brand. By using a more mature model in today's anti-aging product, the credibility of the message has been increased. In addition, in the interviews with the consumers, differences were detected in the consumers' attitudes towards aging and advertisements according to their age ranges. As the age of the participants increases, there is a positive attitude towards aging. There are also differences in the point of view on advertisements. Except for the participants between the ages of 40-49 in the study, the other participants do not find the advertisement believable because the model in the first advertisement of the anti-aging product has a young appearance.