The value of fruits for consumers is formed based on their packaging as well as their external quality features. While the intensity and brightness of fruits’ skin colour and the lack of defects on the skin increase the external quality, providing fruits with a good packaging increases consumers’ liking even more. Therefore, selection of packaging takes an important place in marketing of fruits. The packaging sector is developing rapidly by benefiting from the developments in the field of technology. Apart from packages that protect the products better, packages that inform consumers about the products have been developed and started to be used. Instead of passive packaging technologies that aim at protecting products/food; active and intelligent packaging technologies that play an important role in protecting and selling food, improving their features and decreasing the amount of environmental waste have started to be used recently. Active packaging is a system that protects the quality of products better by placing auxiliary components with different features into the packaging material or inside the packaging. On the other hand, intelligent packaging is a system that can monitor the situation of the packaged food in order to provide information about the quality of the packaged products in the stages of transportation, storage and sales. By using active and intelligent packaging in product groups such as berry fruits that have short post–harvest life, the product quality will be protected better and the products’ storage and shelf lives will be extended.