TY  - JOUR
TI  - Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative Information
AB  - This study explores the direct effects of brand trust and environmental consciousness on the intention to repurchase a brand; tests the indirect impacts of brand affect and resistance to negative information in the effect of brand trust on intention to repurchase. The data collected from 110 current users of a particular brand of an automotive company that has recently faced an environmental crisis. SEM and process analysis are used to test the hypotheses. Brand trust positively affects repurchase intention, whereas environmental consciousness does not. Brand affect and resistance to negative information are mediators. For an environmental crisis experienced brand; this study clarifies the significance of brand related concepts (e.g., brand trust, brand affect) and resistance to negative information instead of environmental consciousness in an emerging market, Turkey.
AU  - Kilic, Seyit Ihsan
AU  - Gultekin, Beyza
DO  - 10.17233/sosyoekonomi.2022.01.12
PY  - 2022
JO  - Sosyoekonomi
VL  - 30
IS  - 51
SN  - 1305-5577
SP  - 241
EP  - 260
DB  - TRDizin
UR  - http://search/yayin/detay/1118625
ER  -