İşveren Markası Araştırmalarının Bibliyometrik Analizi
Yıl: 2022 Cilt: 13 Sayı: 3 Sayfa Aralığı: 545 - 563 Metin Dili: Türkçe DOI: 10.20409/berj.2022.388 İndeks Tarihi: 29-09-2022
İşveren Markası Araştırmalarının Bibliyometrik Analizi
Öz: Bu çalışmanın amacı, işveren markasına ilişkin bilimsel literatürün sistematik bir incelemesini sunmaktır. Bu amaca ulaşmak için Web of Science veri tabanından elde edilen işveren markası ile ilgili toplam 213 makaleden oluşan veri seti bibliyometrik analiz yöntemiyle incelenmiştir. Ülkeler, kurumlar, yazarlar, dergiler, atıflar ve anahtar kelimeler gibi bir dizi gösterge analize dahil edilmiştir. Bibliyometrik analizi görselleştirmek için VOSviewer yazılım programından yararlanılmıştır. Bulgular, işveren markası araştırmalarının yayın ve atıf sayısı açısından 2018 yılından itibaren genel bir artış eğilimi içinde olduğunu göstermektedir. Yayın sayısı açısından Hindistan, atıf sayısı açısından İngiltere lider konumdadır. En üretken kuruluş Hindistan’dan Hint Teknoloji Enstitüsü, en etkili kuruluş Belçika’dan Gent Üniversitesi’dir. İşveren markası daha çok yönetim ve işletme alanında çalışılan bir konudur. Çalışmalarda en sık kullanılan anahtar kelimeler işe alım, insan kaynakları yönetimi, çalışanları elde tutma, işveren çekiciliği ve çalışan adanmışlığıdır. Gelecekteki işveren markası çalışmalarının çeşitli insan kaynakları yönetimi işlevleri, çeşitlilik ve kapsayıcılık, kuşak farklılıkları ve teknoloji ile daha yakından ilişkilendirilmesi beklenmektedir. Sonuç olarak, bu çalışma işveren markası araştırmalarına kapsamlı bir bakış sağlamakta, araştırma alanının entelektüel haritasını oluşturmakta ve gelecekteki araştırmalar için bir yol haritası önermektedir.
Anahtar Kelime: Konular:
Bibliometric Analysis of Employer Branding Research
Öz: The aim of this study is to present a systematic review of the scientific literature on employer branding. In order to achieve this aim, the data set consisting of a total of 213 articles on employer branding obtained from the Web of Science database was analyzed by the bibliometric analysis method. A number of indicators such as countries, institutions, authors, journals, citations, and keywords were included in the analysis. VOSviewer software program was used to visualize the bibliometric analysis. The findings show that employer branding research has been in a general upward trend in terms of the number of publications and citations since 2018. India is the leader in the number of publications, and England is the leader in the number of citations. The most productive institution is the Indian Institute of Technology from India, and the most influential is the Ghent University from Belgium. Employer branding is a topic that is mostly studied in the field of management and business. The most frequent keywords in the studies are recruitment, human resource management, employee retention, employer attractiveness, and employee engagement. Future employer branding studies are expected to be more closely associated with various human resource management functions, diversity and inclusion, generational differences, and technology. In conclusion, this study provides a comprehensive overview of employer branding research, constructs the intellectual map of the research field, and proposes a roadmap for future studies.
Anahtar Kelime: Konular:
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | KİŞİ N (2022). İşveren Markası Araştırmalarının Bibliyometrik Analizi. , 545 - 563. 10.20409/berj.2022.388 |
| Chicago | KİŞİ Nermin İşveren Markası Araştırmalarının Bibliyometrik Analizi. (2022): 545 - 563. 10.20409/berj.2022.388 |
| MLA | KİŞİ Nermin İşveren Markası Araştırmalarının Bibliyometrik Analizi. , 2022, ss.545 - 563. 10.20409/berj.2022.388 |
| AMA | KİŞİ N İşveren Markası Araştırmalarının Bibliyometrik Analizi. . 2022; 545 - 563. 10.20409/berj.2022.388 |
| Vancouver | KİŞİ N İşveren Markası Araştırmalarının Bibliyometrik Analizi. . 2022; 545 - 563. 10.20409/berj.2022.388 |
| IEEE | KİŞİ N "İşveren Markası Araştırmalarının Bibliyometrik Analizi." , ss.545 - 563, 2022. 10.20409/berj.2022.388 |
| ISNAD | KİŞİ, Nermin. "İşveren Markası Araştırmalarının Bibliyometrik Analizi". (2022), 545-563. https://doi.org/10.20409/berj.2022.388 |
| APA | KİŞİ N (2022). İşveren Markası Araştırmalarının Bibliyometrik Analizi. Business and Economics Research Journal, 13(3), 545 - 563. 10.20409/berj.2022.388 |
| Chicago | KİŞİ Nermin İşveren Markası Araştırmalarının Bibliyometrik Analizi. Business and Economics Research Journal 13, no.3 (2022): 545 - 563. 10.20409/berj.2022.388 |
| MLA | KİŞİ Nermin İşveren Markası Araştırmalarının Bibliyometrik Analizi. Business and Economics Research Journal, vol.13, no.3, 2022, ss.545 - 563. 10.20409/berj.2022.388 |
| AMA | KİŞİ N İşveren Markası Araştırmalarının Bibliyometrik Analizi. Business and Economics Research Journal. 2022; 13(3): 545 - 563. 10.20409/berj.2022.388 |
| Vancouver | KİŞİ N İşveren Markası Araştırmalarının Bibliyometrik Analizi. Business and Economics Research Journal. 2022; 13(3): 545 - 563. 10.20409/berj.2022.388 |
| IEEE | KİŞİ N "İşveren Markası Araştırmalarının Bibliyometrik Analizi." Business and Economics Research Journal, 13, ss.545 - 563, 2022. 10.20409/berj.2022.388 |
| ISNAD | KİŞİ, Nermin. "İşveren Markası Araştırmalarının Bibliyometrik Analizi". Business and Economics Research Journal 13/3 (2022), 545-563. https://doi.org/10.20409/berj.2022.388 |
