A STUDY ON IMPULSIVE BUYING BEHAVIOUR
Yıl: 2022 Cilt: 18 Sayı: 3 Sayfa Aralığı: 875 - 894 Metin Dili: İngilizce DOI: 10.17130/ijmeb.982102 İndeks Tarihi: 30-09-2022
A STUDY ON IMPULSIVE BUYING BEHAVIOUR
Öz: Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture. This study investigates the effects of social media, hedonic consumption and conscientiousness on the impulsive buying behaviour of consumers in the city of Ankara, Turkey. Data were collected through face-to-face interviews with 784 customers in 14 shopping centers. Structural equation modelling (SEM) was used to validate the proposed model. The results showed significant relationship between the factors social media, hedonic consumption, conscientiousness and impulsive buying. It is also found that the customers making shopping list have less impulsive buying than those who do not have shopping list, and also women are more impulsive buyer than men.
Anahtar Kelime: DETERMINANTS OF IMPULSIVE BUYING BEHAVIOUR AND A MODEL PROPOSAL
Öz: Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture. This study investigates the effects of social media, hedonic consumption and conscientiousness on the impulsive buying behaviour of consumers in the city of Ankara, Turkey. Data were collected through face-to-face interviews with 784 customers in 14 shopping centers. Structural equation modelling (SEM) was used to validate the proposed model. The results showed significant relationship between the factors social media, hedonic consumption, conscientiousness and impulsive buying. It is also found that the customers making shopping list have less impulsive buying than those who do not have shopping list, and also women are more impulsive buyer than men.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
- Akçay, G. & Özdemir, E. (2019). Demografik özellikler açısından tüketicilerin plansız satın alma davranış farklılıklarını incelemeye yönelik bir araştırma. Uluslararası Toplum Araştırmaları Dergisi, 14(20), 817-846.
- Al-Zyoud, M. F. (2018). Does social media marketing enhance impulsive purchasing among female customers case study of Jordanian female shoppers. Journal of Business and Retail Management Research, 13(2), 135–151.
- Appel, G., Grewal L., Hadi, R. & Stephen A.T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48, 79-95.
- Aragoncillo, L. & Orus, C. (2018). Impulsive buying behaviour: An online- offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC, 22(1), 42-62.
- Aytekin P. & Ay C. (2015). Hedonik tüketim ve anlık satın alma ilişkisi. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 141-156.
- Babin, B. J., Darden, W. R. & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644–656.
- Badgaiyan, A. J., Verma, A. & Dixit, S. (2016). Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale. IIMB Management Review, 28(4), 186-199.
- Bryne, B. M. (2010). Structural equation modelling with AMOS: Basic Concepts, applications, and programming. New York: Routledge.
- Chang, H. J., Eckman, M. & Yan, R. N. (2011). Application of the stimulus-organism-response model to the retail environment: The role of hedonic motivation in impulsive buying behaviour. The International Review of Retail, Distribution and Consumer Research, 21(3), 233- 249.
- Chen, Y., Lu, Y., Wang, B. & Pan, Z. (2019). How do product recommendations affect impulsive buying? An empirical study on WeChat social commerce. Information & Management, 56(2), 236-248.
- Costa, P. T. & McCrae, R. R. (1992). The five-factor model of personality and its relevance to personality disorders. Journal of Personality Disorders, 6(4), 343–359.
- Çakır, F. & Akel, G. (2020). Tüketim yaklaşımları. İstanbul: Beta Basım Yayım Dağıtım A.Ş.
- Çelik, H. E. & Yılmaz, V. (2016). Lisrel 9.1 ile yapısal eşitlik modellemesi. Ankara: Anı Yayıncılık.
- Çopuroğlu, F. (2021). Tüketicilerin sosyal medya kullanımı, fomo ve hedonik tüketim arasındaki ilişki. Uluslararası Toplum Araştırmaları Dergisi, 11(37), 4298-4326.
- Desai, A. (2018). Impulse buying – demographic aspect. Journal of Management Research and Analysis, 5(3), 236-238.
- Engel, K. S. & Moosbrugger, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures, MPR-Online 8(8), 23–74.
- Farid, D. S. & Ali, M. (2018). Effects of personality on impulsive buying behaviour: Evidence from a developing country. (MPRA Paper No. 87401). Retrieved from https://mpra.ub.uni-muenchen. de/87401/.
- Foxall, G. R. & Goldsmith, D. E. (1988). Personality and consumer research: Another look. Journal of Market Research Society, 30(2), 111-125.
- Giraud, M. (2001). Les acheteurs impulsifs: Proposition d’une typologie. Decisions Marketing, 24, 17-24.
- Gohary, A. & Hanzaee K. H. (2014). Personality traits as predictors of shopping motivations and behaviors: A canonical correlation analysis. Arab Economic and Business Journal, 9(2), 166-174.
- Gunawan, M. P. (2016). Impulse buying and hedonic consumption behaviour on three indonesian ethnicities (PhD Thesis). Universitas Atma Jaya.
- Gupta, P., Prashar, S. & Parsad, C. (2021). Role of shopping app attributes in creating urges for impulse buying: An empirical investigation using SEM and neural network technique. Journal of Electronic Commerce in Organizations, 19(1), 43-64.
- Gustavsson, J. P., Jonsson, E. G., Linderb, J. & Weinryb, R. M. (2003). The HP5 inventory: Definition and assessment of five health relevant personality traits from a five-factor model perspective. Personality and Individual Differences, 35(1), 69–89.
- Holbrook, M. B. & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9, 132–140.
- İslamoğlu, A. H. & Remzi A. (2013). Tüketici davranışları. İstanbul: Beta Basım Yayım Dağıtım.
- Jacobson, R. P., Chad R. M. & Cialdini R. B. (2011). Bodies obliged and unbound: Differentiated response tendencies for injunctive and descriptive social norms. Journal of Personality and Social Psychology, 100 (3), 433-448.
- John, O. P. & Srivastava, S. (1999). The Big-Five trait taxonomy: History, measurement, and theoretical perspectives. Handbook of Personality: Theory and Research, 2, 102-138.
- Joshanloo, M., Rastegar, P. & Bakhshi, A. (2012). The Big five personality domains as predictors of social wellbeing in Iranian university students. Journal of Social and Personal Relationships, 29(5), 639–660.
- Kaplan, D. (2001). Structural equation modeling. International Encyclopedia of the Social & Behavioral Sciences, 15215-15222.
- Kaplan, A. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social media. Business Horizons 53, 59-68.
- Karataş, E. (2011). Hedonic Consumption: Confirmation of the scale and analyzing the effects of demografic factors and an aplication in İzmir by using Lisrel ( Yayınlanmamış Yüksek Lisans Tezi). Dokuz Eylül Üniversitesi, Sosyal Bilimler Enstitüsü.
- Khokhar, A. A., Qureshi, P. A., Murtaza, F. & Kazi A.G. (2019). The Impact of social media on impulsive buying behaviour in hyderabad sindh pakistan. International Journal of Entrepreneurial Research (IJER), 2(2), 8-12.
- Kollat, D. T. & Willett, R. P. (1967). Customer impulsive purchasing behaviour. Journal of Marketing Research, 4(1), 21-31.
- Kurt, S. (2019). Yapısal eşitlik modeli ve dürtüsel satın alma davranışı üzerine bir çalışma (Yayınlanmamış Yüksek Lisans Tezi). Gazi Üniversitesi, Fen Bilimleri Enstitüsü.
- Maltby, J., Day, L. & Macaskill, A. (2010). Persionality, individual differences and intelligence. Essex: Pearson.
- Meydan, C. H. & Şeşen, H. (2011). Yapısal eşitlik modellemesi amos uygulamaları. Ankara: Detay Yayıncılık.
- Muhammad A., Hafiz A., Maha M., Asad H. & Sana, A. (2019). Factors affecting impulsive buying behavior with mediating role of positive mood: An empirical study. European Online Journal of Natural and Social Sciences, 8(1), 17-35.
- Nadaraja, R. &Yazdanifard, R. (2013). Social media marketing: Advantages and disadvantages. Social Media Marketing, 1-10.
- Pervin, L. A. (2006). The Science of Personality (3rd ed.). New York: Oxford University Press.
- Ratnawat, R. & Borgave, S. (2019). Impact of big-five personality on impulsive buying behaviour. International Journal of Multidisciplinary Research Review, 4(6), 500-505.
- Rook, D. W. & Fisher R. J. (1995). Normative influences on impulsive buying behaviour. Journal of Consumer Research, 22(3), 305-313.
- Semiz, B. B. (2017). A ve B tipi kişilik özelliklerine göre tüketicilerin plansız, kompülsif ve hedonik satın alma davranışlarının araştırılması. Pazarlama İçgörüsü Üzerine Çalışmalar, 1(2), 13-22.
- Sudha, S. & Bharathi, K. (2018). Role of social media influence on customers impulsive buying behaviour towards apparel. International Journal of Supply Chain Management, 7(5), 903-908.
- Şahin, A. & Fırat, A. (2018). The Effect of social media on hedonic consumption of individuals. Turkish Journal of Marketing, 3(2), 127-142.
- Tarka, P., Kukar-Kinney, M. & Harnish, J. R. (2022). Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships. Journal of Retailing and Consumer Services, 64, 1-16.
- Tifferet, S. & Herstein, R. (2012). Gender differences in brand commitment, impulsive buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176–182.
- Tulungen, C. E. (2013). Comparative analysis of impulsive buying based on gender differences. Jurnal EMBA, 1(4), 1349-1357.
- Verplanken, B., Herabadi, A. G., Perry, J. A. & Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20(4), 429-441.
- Yamane, T. (2006). Temel örnekleme yöntemleri. İstanbul: Literatür Yayıncılık.
- Yu, C. & Bastin, M. (2010). Hedonic shopping value and impulsive buying behaviour in transitional economies: A symbiosis in the mainland China marketplace. Journal of Brand Management, 18(2), 105-114.
- Zurawicki, L. (2010). Neural Bases for Segmentation and Positioning. In Neuromarketing. New York: Springer.
| APA | Kurt S, KARDİYEN F, BAKIR M (2022). A STUDY ON IMPULSIVE BUYING BEHAVIOUR. , 875 - 894. 10.17130/ijmeb.982102 |
| Chicago | Kurt Samet,KARDİYEN Filiz,BAKIR MEHMET AKIF A STUDY ON IMPULSIVE BUYING BEHAVIOUR. (2022): 875 - 894. 10.17130/ijmeb.982102 |
| MLA | Kurt Samet,KARDİYEN Filiz,BAKIR MEHMET AKIF A STUDY ON IMPULSIVE BUYING BEHAVIOUR. , 2022, ss.875 - 894. 10.17130/ijmeb.982102 |
| AMA | Kurt S,KARDİYEN F,BAKIR M A STUDY ON IMPULSIVE BUYING BEHAVIOUR. . 2022; 875 - 894. 10.17130/ijmeb.982102 |
| Vancouver | Kurt S,KARDİYEN F,BAKIR M A STUDY ON IMPULSIVE BUYING BEHAVIOUR. . 2022; 875 - 894. 10.17130/ijmeb.982102 |
| IEEE | Kurt S,KARDİYEN F,BAKIR M "A STUDY ON IMPULSIVE BUYING BEHAVIOUR." , ss.875 - 894, 2022. 10.17130/ijmeb.982102 |
| ISNAD | Kurt, Samet vd. "A STUDY ON IMPULSIVE BUYING BEHAVIOUR". (2022), 875-894. https://doi.org/10.17130/ijmeb.982102 |
| APA | Kurt S, KARDİYEN F, BAKIR M (2022). A STUDY ON IMPULSIVE BUYING BEHAVIOUR. Uluslararası Yönetim İktisat ve İşletme Dergisi, 18(3), 875 - 894. 10.17130/ijmeb.982102 |
| Chicago | Kurt Samet,KARDİYEN Filiz,BAKIR MEHMET AKIF A STUDY ON IMPULSIVE BUYING BEHAVIOUR. Uluslararası Yönetim İktisat ve İşletme Dergisi 18, no.3 (2022): 875 - 894. 10.17130/ijmeb.982102 |
| MLA | Kurt Samet,KARDİYEN Filiz,BAKIR MEHMET AKIF A STUDY ON IMPULSIVE BUYING BEHAVIOUR. Uluslararası Yönetim İktisat ve İşletme Dergisi, vol.18, no.3, 2022, ss.875 - 894. 10.17130/ijmeb.982102 |
| AMA | Kurt S,KARDİYEN F,BAKIR M A STUDY ON IMPULSIVE BUYING BEHAVIOUR. Uluslararası Yönetim İktisat ve İşletme Dergisi. 2022; 18(3): 875 - 894. 10.17130/ijmeb.982102 |
| Vancouver | Kurt S,KARDİYEN F,BAKIR M A STUDY ON IMPULSIVE BUYING BEHAVIOUR. Uluslararası Yönetim İktisat ve İşletme Dergisi. 2022; 18(3): 875 - 894. 10.17130/ijmeb.982102 |
| IEEE | Kurt S,KARDİYEN F,BAKIR M "A STUDY ON IMPULSIVE BUYING BEHAVIOUR." Uluslararası Yönetim İktisat ve İşletme Dergisi, 18, ss.875 - 894, 2022. 10.17130/ijmeb.982102 |
| ISNAD | Kurt, Samet vd. "A STUDY ON IMPULSIVE BUYING BEHAVIOUR". Uluslararası Yönetim İktisat ve İşletme Dergisi 18/3 (2022), 875-894. https://doi.org/10.17130/ijmeb.982102 |
