The growth of cities along with the rapidly increasing population in the last century, the increasing number of vehicles has revealed the traffic problem in transportation. There are many solutions to eliminate the traffic problem. One of these solutions is a bicycle, which is an environmentally friendly means of transportation. In this study, the effectiveness of the “Fancy Women's Bicycle Tour”, an awareness movement that sets out to increase the rate of bicycle use to reduce exhaust gases, was examined. Although this awareness-raising movement started with an environmental purpose, it serves a second purpose: to make women visible in society. In the research, the focus group interview technique was applied and 12 women of different ages, professions and cities participating in the “Fancy Women's Bicycle Tour” awareness movement were interviewed. 7 questions prepared earlier in the interview were directed to the group and the answers were noted down and analyzed. The awareness movement that started on the “Car-Free Cities Day" in Izmir continues to reach its goal by spreading first to the whole of Turkey and then to the world. This movement has led to women becoming more visible in society, an increase in bicycle usage rates, and the acceleration of the regulation and construction of bicycle paths. The use of clean, environmentally friendly means of transportation instead of vehicles that cause air pollution, together with the roads that will be built, the education that will be given, is important for a sustainable future.