Global developments in socioeconomic and technological dimensions have launched great changes in the tourism sector, as in many sectors. Tourism preferences have also changed accordingly. The concept of ecotourism, which has been known in the global perspective since 2000s, has had a great effect on the attitudes and expectations of the components of tourism sector. So, it is integrated as a sustainable-based tourism approach into the sector. Ecotourism offers alternative tourism opportunities with the aim of providing the use of natural and cultural areas by considering the protection-use balance. Sustainable activities, economic development potential at local scale, balanced sectoral growth may be shown as prior ones among these possibilities. Thanks to the geographical location of Turkey, there are important ecotourism regions in terms of natural and cultural landscape values. Therefore, policies supporting ecotourism aiming to increase the quality of life in rural areas should be evaluated together with the sustainable rural development goals of our country. The aim of the study to examine Adana-Kozan, which has an important potential in terms of ecotourism. Within the scope of the study, as a first, a comprehensive inventory study was carried out for the determination of natural and cultural values. In line with the data obtained, an evaluation of the current situation of the study area with a sustainable tourism approach was highlighted using SWOT and TOWS analyzes.