Externalities are called that as a result of an economic agent’s (buyer or seller)economic activity (production and consumption), other economic agents are affectedpositively or negatively from that and it is non-payment a compensatory price forthis effect. The most common example of the negative externalities, which implymarginal social cost is bigger than marginal special cost, is environmentalpollution. There are on the one hand market-based vehicles such as taxes, subsidies,fees, marketable pollution rights; an the other hand command and conrol which isnamed direct control or standarts at internalization of this market failure as anexpressed environmental externalities. Though each vehicle has both superiority and deficiency at a different matter, our work emphasizes “double dividend” approachand “pricing and standarts” approach.