Yıl: 2022 Cilt: Sayı: 24 Sayfa Aralığı: 383 - 394 Metin Dili: İngilizce DOI: 10.29029/busbed.1114777 İndeks Tarihi: 07-11-2022

METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH

Öz:
Revolutionary technological developments such as television, internet, and social media etc., in which have affected all areas of life, have also prominently affected marketing activities as well. It is expected that the Metaverse, one of today's newest technological developments, will also be revolutionary. The main purpose of this study is to visually present the bibliometric analyzes of empirical studies on the Metaverse between 2021-2022 and to propose a theoretical model based on effects of the variables in the studies. For this purpose, a bibliometric analysis for 11 studies was performed using VOSviewer. According to the results obtained from the study, most studies related to the Metaverse were made in South Korea. Looking at the theoretical infrastructure of the studies, the studies were mostly based on the expanded technology acceptance model. In the studies, the most used variable was “intention”. In most of the studies, the effect of other variables on intention was investigated. Another aim of the study is to present predictions in terms of marketing. Based on the prediction that the Metaverse will be used more widely and more functionally in the future due to its unique properties, marketing foresight have been put forward in the conclusion and recommendations section of the study.
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APA ÇELİK Z, dülek b, aydın i, SAYDAN R (2022). METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. , 383 - 394. 10.29029/busbed.1114777
Chicago ÇELİK ZÜBEYİR,dülek bulut,aydın ibrahim,SAYDAN REHA METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. (2022): 383 - 394. 10.29029/busbed.1114777
MLA ÇELİK ZÜBEYİR,dülek bulut,aydın ibrahim,SAYDAN REHA METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. , 2022, ss.383 - 394. 10.29029/busbed.1114777
AMA ÇELİK Z,dülek b,aydın i,SAYDAN R METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. . 2022; 383 - 394. 10.29029/busbed.1114777
Vancouver ÇELİK Z,dülek b,aydın i,SAYDAN R METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. . 2022; 383 - 394. 10.29029/busbed.1114777
IEEE ÇELİK Z,dülek b,aydın i,SAYDAN R "METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH." , ss.383 - 394, 2022. 10.29029/busbed.1114777
ISNAD ÇELİK, ZÜBEYİR vd. "METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH". (2022), 383-394. https://doi.org/10.29029/busbed.1114777
APA ÇELİK Z, dülek b, aydın i, SAYDAN R (2022). METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (24), 383 - 394. 10.29029/busbed.1114777
Chicago ÇELİK ZÜBEYİR,dülek bulut,aydın ibrahim,SAYDAN REHA METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , no.24 (2022): 383 - 394. 10.29029/busbed.1114777
MLA ÇELİK ZÜBEYİR,dülek bulut,aydın ibrahim,SAYDAN REHA METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol., no.24, 2022, ss.383 - 394. 10.29029/busbed.1114777
AMA ÇELİK Z,dülek b,aydın i,SAYDAN R METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2022; (24): 383 - 394. 10.29029/busbed.1114777
Vancouver ÇELİK Z,dülek b,aydın i,SAYDAN R METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2022; (24): 383 - 394. 10.29029/busbed.1114777
IEEE ÇELİK Z,dülek b,aydın i,SAYDAN R "METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH." Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, , ss.383 - 394, 2022. 10.29029/busbed.1114777
ISNAD ÇELİK, ZÜBEYİR vd. "METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 24 (2022), 383-394. https://doi.org/10.29029/busbed.1114777