Yıl: 2022 Cilt: 4 Sayı: 2 Sayfa Aralığı: 141 - 148 Metin Dili: İngilizce DOI: 10.48119/toleho.1187392 İndeks Tarihi: 17-12-2022

Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z

Öz:
Eating out is more essential than ever before in social life. Consumers are considering food as well as the other factors when preferring restaurants. In this particular study, Conjoint Analysis was used to determine the restaurant preferences of Generation Z who are supposed to be the largest consumer group of the future. A pre-test was addressed to 21 participants about 10 restaurant evaluation factors of the Taband scale and the first three factors that were ranked the most importance were selected for the research. Finally, the first three factors that emerged as price/quality/location, food and atmosphere including 12 variables were presented to 172 Generation Z participants with 25 experimental design cards. The data obtained were evaluated with the Conjoint Analysis method and the benefit coefficients related to the factors were defined comparatively between the groups. According to the results of the study, although there are differences in the second and third preferences and rates of the groups, the atmosphere factor has always emerged as the first preference of the Generation Z.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Sezgin E, UYANIK B (2022). Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. , 141 - 148. 10.48119/toleho.1187392
Chicago Sezgin Erkan,UYANIK BEYZA Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. (2022): 141 - 148. 10.48119/toleho.1187392
MLA Sezgin Erkan,UYANIK BEYZA Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. , 2022, ss.141 - 148. 10.48119/toleho.1187392
AMA Sezgin E,UYANIK B Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. . 2022; 141 - 148. 10.48119/toleho.1187392
Vancouver Sezgin E,UYANIK B Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. . 2022; 141 - 148. 10.48119/toleho.1187392
IEEE Sezgin E,UYANIK B "Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z." , ss.141 - 148, 2022. 10.48119/toleho.1187392
ISNAD Sezgin, Erkan - UYANIK, BEYZA. "Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z". (2022), 141-148. https://doi.org/10.48119/toleho.1187392
APA Sezgin E, UYANIK B (2022). Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. Journal of Tourism, Leisure and Hospitality, 4(2), 141 - 148. 10.48119/toleho.1187392
Chicago Sezgin Erkan,UYANIK BEYZA Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. Journal of Tourism, Leisure and Hospitality 4, no.2 (2022): 141 - 148. 10.48119/toleho.1187392
MLA Sezgin Erkan,UYANIK BEYZA Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. Journal of Tourism, Leisure and Hospitality, vol.4, no.2, 2022, ss.141 - 148. 10.48119/toleho.1187392
AMA Sezgin E,UYANIK B Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. Journal of Tourism, Leisure and Hospitality. 2022; 4(2): 141 - 148. 10.48119/toleho.1187392
Vancouver Sezgin E,UYANIK B Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z. Journal of Tourism, Leisure and Hospitality. 2022; 4(2): 141 - 148. 10.48119/toleho.1187392
IEEE Sezgin E,UYANIK B "Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z." Journal of Tourism, Leisure and Hospitality, 4, ss.141 - 148, 2022. 10.48119/toleho.1187392
ISNAD Sezgin, Erkan - UYANIK, BEYZA. "Priorities of consumers for restaurant preferences: A conjoint analysis study on generation Z". Journal of Tourism, Leisure and Hospitality 4/2 (2022), 141-148. https://doi.org/10.48119/toleho.1187392