TY  - JOUR
TI  - Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)
AB  - Purpose: This study aims to seek the attri butes that influence the overall prices of lodging facilities in the East Black Sea Region (TR9). The particular impact of location on room rates is investigated. Design/Methodology: We employ the hedonic price model (HPM) to determine what factors affect room rates in the TR9 region. The room rates and accommodation attributes for 248 accommodation establishments are obtained from trivago.com. To estimate the log- linear form of HPM, the OLS method will be employed. Findings: The results show that star category, hotel and room size, parking, beach, and Arabic speaking staff are significantly associated with room rates. Moreover, tourists are willing to pay more for accommodations that are close to the airport and visiting sites which are mostly located in highlands in the region. Therefore, the location of accommodation establishments in the region explains the price differences in terms of accessibility and site selection. Limitations: Since the data were collected from an accommodation search website, the findings rely on the information provided by each accommodation establishment. Also, the price information provided by travel agencies are subject to change, almost daily. Finally, the results obtained in this study cannot be generalised and they are only applicable to the TR9 region. Originality/Value: Although the effects of certain attributes on room rates have been investigated in many studies, this study constitutes the original value through the choice of the region. HPM has been applied to determine the effects of certain room and establishment characteristics in TR9 region which is well-known by its climate, physical geography, nature, and cultural characteristics.
AU  - Karaahmetoglu, Elif
AU  - Bilici, Ozgul
DO  - 10.20990/kilisiibfakademik.1169807
PY  - 2022
JO  - Akademik Araştırmalar ve Çalışmalar Dergisi
VL  - 14
IS  - 27
SN  - 1309-3762
SP  - 435
EP  - 452
DB  - TRDizin
UR  - http://search/yayin/detay/1143911
ER  -