Yıl: 2022 Cilt: 7 Sayı: 2 Sayfa Aralığı: 405 - 420 Metin Dili: İngilizce DOI: 10.54452/jrb.1060254 İndeks Tarihi: 13-01-2023

A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY

Öz:
Individuals prefer to invest by evaluating the risks and current losses that they will be involved in when investing in a company. Also, many factors such as age, gender, educational status and the professions they perform are also effective in shaping the risk and loss factor that occurs when making an investment decision. In this context, the purpose of study is to examine the perspectives of graduate students studying in the field of accounting and finance on the concepts of risk and loss aversion and to investigate their impact on investment decisions. In this study, which was conducted for Atatürk University students and tried to analyze the case with a science pattern, a semi-structured interview form technique was used. As a result of the analysis related to the study, it was revealed that the education they received and the professions they have are effective in the investment decisions of individuals receiving graduate education, risk perception and loss aversion are effective in the decisions made. Among the reasons for loss and risk aversion, results were obtained such that feelings such as losing and failure are more common, losses are generally accepted at 10%, and investments are mostly used in investment instruments such as gold and stock market. In addition, it has been found that various factors such as “religious belief ” and “level of return on the owned profession” have an effect on investment decisions made.
Anahtar Kelime:

MUHASEBE VE FİNANSMAN BİLİM DALINDA EĞİTİM ALAN LİSANSÜSTÜ ÖĞRENCİLERİNİN KAYIPTAN KAÇINMA VE RİSK ALGISININ ARAŞTIRILMASI: ATATÜRK ÜNİVERSİTESİ ÖRNEĞİ

Öz:
Individuals prefer to invest by evaluating the risks and current losses that they will be involved in when investing in a company. Also, many factors such as age, gender, educational status and the professions they perform are also effective in shaping the risk and loss factor that occurs when making an investment decision. In this context, the purpose of study is to examine the perspectives of graduate students studying in the field of accounting and finance on the concepts of risk and loss aversion and to investigate their impact on investment decisions. In this study, which was conducted for Atatürk University students and tried to analyze the case with a science pattern, a semi-structured interview form technique was used. As a result of the analysis related to the study, it was revealed that the education they received and the professions they have are effective in the investment decisions of individuals receiving graduate education, risk perception and loss aversion are effective in the decisions made. Among the reasons for loss and risk aversion, results were obtained such that feelings such as losing and failure are more common, losses are generally accepted at 10%, and investments are mostly used in investment instruments such as gold and stock market. In addition, it has been found that various factors such as “religious belief ” and “level of return on the owned profession” have an effect on investment decisions made.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Akın, M. (2020). Risk avoid: fear of loss.Journal Of Law And Economic Studies (HİAD), 12(1), 50-75.
  • Anbar, A., &Eker, M. (2012). Demographic and socioeconomic factors that affect financial risk perceptions of individual investors.International Journal Of Management Economics And Busines,5(9), 129-150.
  • Aren, S., Hamamci, H. N., & Özcan, S. (2021). Moderation effect of pleasure seeking and loss aversion in the relationship between personality traits and risky investment intention. Kybernetes,50(12),3305-3330.
  • Armansyah, R. F. (2021). Over Confidence, Mental Accounting, and Loss Aversion In Investment Decision. Journal of Auditing, Finance, and Forensic Accounting, 9(1), 44-53.
  • Bayrakdaroğlu, A., &Kuyu , E. (2018). Analysis of financial risk perceptions on ınvestment decisions of women with different demographic profiles.Journal Of Mehmet Akif Ersoy University Economics And Administrative Sciences Faculty, 5(3), 705-724.
  • Benartzi, S., &Thaler , R. (1999). Risk aversion or myopia? choices in repeated gambles and retirement ınvestments.Management Science,45(3), 364-381.
  • Benartzi, S., &Thaler , T. (1995). Myopic loss aversion and the equity premium puzzle. Quarterly Journal Of Economics., 110(1), 73-79.
  • Breuer, W., Riesener, M.,&Salzmann, A. (2014). Risk aversion vs. individualism: what drives risk taking in household finance?The European Journal Of Finance, 20(5), 446-462.
  • Bulut, E., &Er, B. (2017). Corporate financial decisions in the context of behavioral corporate finance: a literature review. International Journal Of Economics And Administrative Studies,20, 33-50.
  • Büyüköztürk, Ş., Kılıç , E., Akgün , Ö., Karadeniz, Ş., &Demirel, F. (2014). Scientific research methods. Ankara : Pegem Publications.
  • Caner, A. E. (2019). Factors Affecting Investment Decisions Of Individual Investors.(Master Thesis).Çağ University,Istanbul.
  • Demirci, E., &Buran Köse, Ö. (2021). factors affecting university students’ tendency to take financial risk: empirical results of economic, financial and financial practicesCilt 2. Ankara: Gazi Publications.
  • Elhussein, N. H. A., & Abdelgadir, J. N. A. (2020). Behavioral bias in ındividual ınvestment decisions: Is it a common phenomenon in stock markets. International Journal of Financial Research, 11(6), 25-36.
  • Gül, M., Ekşi, İ., &Sürme, M. (2017). To investigate of gold investors behaviours in view of behavioural finance: case of Gaziantep, Journal Of Finance Letters, 108, 143-165.
  • Güngör, S., &Demirel , E. (2018). Investor bias in behavioral finance. Istanbul : Melisa Publications.
  • Hamurcu, Ç. (2019). Does resilience affect aversion based behavioral finance biases?Journal Of Accounting, Finance And Auditing Studie, 5(1), 254-269.
  • Hayta, A. (2014). Psychological biases that influence the financial risk perception of individual investors. The Journal Of Turkish Social Research, 183(183), 329-352.
  • Hunguru, P., Sibanda, V., & Tadu, R. (2020). Determinants of Investment Decisions: A Study of Individual Investors on the Zimbabwe Stock Exchange. Applied Economics and Finance, 7(5), 38-53.
  • Jain, N., & Kesari, B. (2021). Impact of behavioral biases in financial risk tolerance ability of mutual fund investors. Tobacco Regulatory Science, 7(5), 2748-2765.
  • K Ruyter, N. S. (1998). Positioning qualitative market research: reflections from theory and practice. qualitative market research. International Journal, 1(1), 7-14.
  • Kahraman, E., &Türkün Kaya , B. (2018). Determining the factors affecting the perception of financial risk, a study at Muğla Sıtkı Koçman University.Paper presented at the IV. Internatıonal Caucasus – Central Asia Foreıgn Trade And Logıstıcs Congress September,Didim/Aydın.
  • Kahyaoğlu, M., Ülkü , S., &Gelmedi, O. (2011). Examination of the increase in the usage of credit cards within the frame of effect of loss avoidance as part of financialization in Turkey between the years 2002 and 2010.The Dokuz Eylül University Faculty Of Business Journal, 12(1), 29-41.
  • Karagül, M. (2018). From rational and behavior economy to economy of values.Journal Of Mehmet Akif Ersoy University Economics And Administrative Sciences Faculty, 5(2), 425-440.
  • Kıyılar, M., &Akkaya , M. (2020). Behavioral finance.İstanbul : Literatür Publications.
  • Korkmaz, T., &Ceylan , A. 2012. Capital market and securities analysis, Bursa: Ekin Publications.
  • Kouwenberg, R., &Ziemba, W. (2007). Incentives and risk taking in hedge funds. Journal Of Banking And Finance, 31(11), 3291-3310.
  • Miles, M., &Huberman , M. (1994). An expanded sourcebook qualitative data analysis.Londra:Sage Publications. Patton, M. (2002). Qualitative research and evaluation methods.Londra:Sage Publications.
  • Shah, I. & Malik, I., R., (2021), The impact of over confidence, loss aversion and regret aversion on investors trading frequency: empirical evidence of Pakistan Stock Exchange (January 20, 2021). Journal of Managerial Sciences, 15(1), Available at SSRN: https://ssrn.com/abstract=3802443
  • Silverman, D. (2013). Doing qualitative research.Londra: Sage Publications.
  • Saraç, M., & Kahyaoğlu, M. B. (2011). The analysis of socio-economic and demographic factors effecting the risk taking behaviour of individual investors, BDDK Bankacılık ve Finansal Piyasalar Dergisi, 5(2), 135- 157.
  • Tekin, B., & Cengiz , S. (2020). Are overconfidence and loss aversion biases important factors in investment decisions. Global Journal Of Economics And Business Studies, 9(14), 38-54.
  • Tversky, A., And Kahneman, D. (1991). Loss aversion in riskless choice: a reference-dependent model.The Quarterly Journal Of Economics, 106(4), 1039-1061.
  • Weber, R. (1990). Basic content analysis.California: Sage Publications.
  • Yıldırım, A., &Şimşek , H. (2016).Qualitative research methods in the social sciences.Ankara : Seçkin Publications.
  • Yıldırım, H. (2017). Behavioral finance models based on investor behaviors. Istanbul: Sokak Kitapları.
APA Sumer S, Güngör KARYAĞDI N (2022). A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. , 405 - 420. 10.54452/jrb.1060254
Chicago Sumer Serpil,Güngör KARYAĞDI Nazan A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. (2022): 405 - 420. 10.54452/jrb.1060254
MLA Sumer Serpil,Güngör KARYAĞDI Nazan A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. , 2022, ss.405 - 420. 10.54452/jrb.1060254
AMA Sumer S,Güngör KARYAĞDI N A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. . 2022; 405 - 420. 10.54452/jrb.1060254
Vancouver Sumer S,Güngör KARYAĞDI N A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. . 2022; 405 - 420. 10.54452/jrb.1060254
IEEE Sumer S,Güngör KARYAĞDI N "A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY." , ss.405 - 420, 2022. 10.54452/jrb.1060254
ISNAD Sumer, Serpil - Güngör KARYAĞDI, Nazan. "A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY". (2022), 405-420. https://doi.org/10.54452/jrb.1060254
APA Sumer S, Güngör KARYAĞDI N (2022). A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. Journal of research in business (online), 7(2), 405 - 420. 10.54452/jrb.1060254
Chicago Sumer Serpil,Güngör KARYAĞDI Nazan A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. Journal of research in business (online) 7, no.2 (2022): 405 - 420. 10.54452/jrb.1060254
MLA Sumer Serpil,Güngör KARYAĞDI Nazan A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. Journal of research in business (online), vol.7, no.2, 2022, ss.405 - 420. 10.54452/jrb.1060254
AMA Sumer S,Güngör KARYAĞDI N A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. Journal of research in business (online). 2022; 7(2): 405 - 420. 10.54452/jrb.1060254
Vancouver Sumer S,Güngör KARYAĞDI N A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY. Journal of research in business (online). 2022; 7(2): 405 - 420. 10.54452/jrb.1060254
IEEE Sumer S,Güngör KARYAĞDI N "A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY." Journal of research in business (online), 7, ss.405 - 420, 2022. 10.54452/jrb.1060254
ISNAD Sumer, Serpil - Güngör KARYAĞDI, Nazan. "A STUDY ON LOSS AVOIDANCE AND RISK PERCEPTION OF GRADUATE STUDENTS STUDYING IN THE FIELD OF ACCOUNTING AND FINANCE SCIENCE: THE CASE OF ATATÜRK UNIVERSITY". Journal of research in business (online) 7/2 (2022), 405-420. https://doi.org/10.54452/jrb.1060254