FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES

Furkan Kilicaslan, (İstanbul Bilgi Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Yüksek Lisans, İstanbul, Türkiye)
Hüseyin EKİZLER (Marmara Üniversitesi, İşletme Fakültesi, İstanbul, Türkiye)
Journal of research in business (online)
22 7
Yıl: 2022 Cilt: 7 Sayı: 2 Sayfa Aralığı: 604 - 623 Metin Dili: İngilizce DOI: 10.54452/jrb.1177600 İndeks Tarihi: 13-01-2023

FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES

Öz:
Digitalization began to find a place in every industry faster than expected with COVID-19 pandemic. Although terms such as Blockchain, NFT, Web 3.0, and Metaverse, which entered our lives with digitalization, are still very new, they will create a paradigm shift from standard business models. Blockchain technologies, especially NFTs, are creating a new opportunity for brands and creative industries as the frontrunner of digitalization with the innovative approach that is driven by scarcity, a new medium to connect with fans, and decentralized distribution power. This paper aims to examine the effects of perceived value – with its predecessors scarcity, ownership & uniqueness – and trust in blockchain on the purchase intention of NFTs, considering the technology adoption. In this regard, data was collected via questionnaire from NFT owners with different nations in Discord channels using convenience sampling technique. SEM was performed as statistical analysis, and the results indicated technology adoption is a significant variable on trust in blockchain, which has a direct effect on purchase intention. On the hand, even though scarcity and ownership were positively associated with perceived value, this construct had no statistically significant effect on purchase intention.
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APA Kilicaslan F, EKİZLER H (2022). FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. , 604 - 623. 10.54452/jrb.1177600
Chicago Kilicaslan Furkan,EKİZLER HÜSEYİN FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. (2022): 604 - 623. 10.54452/jrb.1177600
MLA Kilicaslan Furkan,EKİZLER HÜSEYİN FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. , 2022, ss.604 - 623. 10.54452/jrb.1177600
AMA Kilicaslan F,EKİZLER H FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. . 2022; 604 - 623. 10.54452/jrb.1177600
Vancouver Kilicaslan F,EKİZLER H FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. . 2022; 604 - 623. 10.54452/jrb.1177600
IEEE Kilicaslan F,EKİZLER H "FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES." , ss.604 - 623, 2022. 10.54452/jrb.1177600
ISNAD Kilicaslan, Furkan - EKİZLER, HÜSEYİN. "FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES". (2022), 604-623. https://doi.org/10.54452/jrb.1177600
APA Kilicaslan F, EKİZLER H (2022). FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. Journal of research in business (online), 7(2), 604 - 623. 10.54452/jrb.1177600
Chicago Kilicaslan Furkan,EKİZLER HÜSEYİN FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. Journal of research in business (online) 7, no.2 (2022): 604 - 623. 10.54452/jrb.1177600
MLA Kilicaslan Furkan,EKİZLER HÜSEYİN FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. Journal of research in business (online), vol.7, no.2, 2022, ss.604 - 623. 10.54452/jrb.1177600
AMA Kilicaslan F,EKİZLER H FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. Journal of research in business (online). 2022; 7(2): 604 - 623. 10.54452/jrb.1177600
Vancouver Kilicaslan F,EKİZLER H FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES. Journal of research in business (online). 2022; 7(2): 604 - 623. 10.54452/jrb.1177600
IEEE Kilicaslan F,EKİZLER H "FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES." Journal of research in business (online), 7, ss.604 - 623, 2022. 10.54452/jrb.1177600
ISNAD Kilicaslan, Furkan - EKİZLER, HÜSEYİN. "FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES". Journal of research in business (online) 7/2 (2022), 604-623. https://doi.org/10.54452/jrb.1177600
Sayfa Oluşturulma Tarihi
24-04-2024 5:29

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