With new media technologies, surveillance in human history has changed the dimension of social media, systematic surveillance has become globalized, and transformed into a superpanopticon structure that includes volunteering. Surveillance is now stripped of a government-associated closed circuit panopticon structure, and has gained a characteristic action for individuals to individuals, individuals to society, and individuals to society. In order to explain the "new" state of surveillance by linking it with the new media structure and to emphasize that its existing scope has expanded, a review has been made in the context of stalk / follow-up as a social media concept. In this study, Instagram, which is a social media channel, is examined especially as a stalk / tracking and surveillance tool. Instagram is one of the channels that individuals use extensively in digital identity and image building. In this context; Instagram is seen to have different patterns of use with respect to surveillance than other social media channels, however, a massively interactive surveillance practice has occurred.