CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)

Ersegün ERCİŞ, (İstanbul Teknik Üniversitesi, Endüstriyel Tasarım Bölümü, İstanbul, Türkiye)
Çiğdem KAYA PAZARBAŞI (İstanbul Teknik Üniversitesi, Endüstriyel Tasarım Bölümü, İstanbul, Türkiye)
ÖNERİ
1 0
Yıl: 2023 Cilt: 18 Sayı: 59 Sayfa Aralığı: 146 - 169 Metin Dili: İngilizce DOI: 10.14783/maruoneri.1182319 İndeks Tarihi: 16-02-2023

CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)

Öz:
Manufacturers face a constant challenge of determining how to satisfy customers, and customer satisfaction largely determines customers’ willingness to buy the products. The principal way to succeed in the market is to understand customer needs and design and develop products that meet customer expectations. To accomplish this, analysis of customer needs, expectations and requirements should be conducted. Despite efforts in the handcraft sector, many products still fail to live up to customers’ expectations. When such products are brought into the market, resources are wasted. It is essential to thoroughly analyse consumer needs and form designs accordingly to prevent such failure. The aim of this study was to classify consumer requirements for handcrafted jewellery and determine how much craftsmen products satisfy them. The Kano classification was grouped under three categories: exciting, expected and indifferent. In all the analyses, handcrafts were categorised under existing requirements, such as exclusive design and nature-inspired craft.
Anahtar Kelime: Handcraft Jewellery Kano Model Customer Satisfaction

EL YAPIMI TAKI GEREKSİNİMLERİNİN KANO MODELİ İLE SINIFLANDIRILMASI VE TATMİN DÜZEYLERİNİN BELİRLENMESİ: OLTU TAŞI ÖRNEĞİ

Öz:
Üreticiler, müşterileri nasıl tatmin edeceklerini belirleme konusunda sürekli bir zorlukla karşı karşıyadır ve müşteri memnuniyeti, müşterilerin ürünleri satın alma istekliliğini büyük ölçüde belirler. Pazarda başarılı olmanın başlıca yolu, müşteri ihtiyaçlarını anlamak, müşteri beklentilerini karşılayan ürünler tasarlamak ve geliştirmektir. Bunu başarmak için müşteri ihtiyaç, beklenti ve gereksinimlerinin analizi yapılmalıdır. El sanatları sektöründeki çabalara rağmen, birçok ürün hala müşterilerin beklentilerini karşılayamamaktadır ve bu tür ürünler piyasaya girdiğinde kaynaklar israf olmaktadır. Bu tür aksaklıkların önüne geçmek için tüketici ihtiyaçlarının iyi analiz edilmesi ve buna göre tasarımların oluşturulması gereklidir. Bu çalışmanın amacı, el yapımı takılar için tüketici gereksinimlerini sınıflandırmak ve zanaatkar tarafından üretilen ürünlerin tüketicileri ne kadar tatmin ettiğini belirlemektir. Kano sınıflandırması heyecan verici, beklenen ve kayıtsız olmak üzere üç kategori altında toplanmıştır. Tüm analizlerde el sanatları, özel tasarım ve doğadan ilham alan zanaat gibi mevcut gereksinimler altında kategorize edilmiştir.
Anahtar Kelime: El İşi Takı Kano Modeli Müşteri Memnuniyeti

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Ercis E, Kaya C (2023). CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). , 146 - 169. 10.14783/maruoneri.1182319
Chicago Ercis Ersegun,Kaya Cigdem CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). (2023): 146 - 169. 10.14783/maruoneri.1182319
MLA Ercis Ersegun,Kaya Cigdem CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). , 2023, ss.146 - 169. 10.14783/maruoneri.1182319
AMA Ercis E,Kaya C CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). . 2023; 146 - 169. 10.14783/maruoneri.1182319
Vancouver Ercis E,Kaya C CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). . 2023; 146 - 169. 10.14783/maruoneri.1182319
IEEE Ercis E,Kaya C "CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)." , ss.146 - 169, 2023. 10.14783/maruoneri.1182319
ISNAD Ercis, Ersegun - Kaya, Cigdem. "CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)". (2023), 146-169. https://doi.org/10.14783/maruoneri.1182319
APA Ercis E, Kaya C (2023). CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). ÖNERİ, 18(59), 146 - 169. 10.14783/maruoneri.1182319
Chicago Ercis Ersegun,Kaya Cigdem CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). ÖNERİ 18, no.59 (2023): 146 - 169. 10.14783/maruoneri.1182319
MLA Ercis Ersegun,Kaya Cigdem CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). ÖNERİ, vol.18, no.59, 2023, ss.146 - 169. 10.14783/maruoneri.1182319
AMA Ercis E,Kaya C CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). ÖNERİ. 2023; 18(59): 146 - 169. 10.14783/maruoneri.1182319
Vancouver Ercis E,Kaya C CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE). ÖNERİ. 2023; 18(59): 146 - 169. 10.14783/maruoneri.1182319
IEEE Ercis E,Kaya C "CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)." ÖNERİ, 18, ss.146 - 169, 2023. 10.14783/maruoneri.1182319
ISNAD Ercis, Ersegun - Kaya, Cigdem. "CLASSIFYING CUSTOMER HANDCRAFT JEWELLERY REQUIREMENTS AND DETERMINING SATISFACTION LEVELS USING THE KANO MODEL: A CASE STUDY OF OLTU STONE (JET STONE)". ÖNERİ 18/59 (2023), 146-169. https://doi.org/10.14783/maruoneri.1182319
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