TY  - JOUR
TI  - Investigating Status Consumption, Fashion Orientation and Social Comparison as the Trigger Factors of Online Compulsive Buying
AB  - This paper presents a theoretical framework which asserts online compulsive buying as a function of several post-modern consumption pattern like status consumption, fashion orientation and social comparison. For this purpose, aim of this paper is to investigate the role of status consumption, fashion-oriented consumption tendency and social comparison on online compulsive buying behavior among Turkish consumers. In order to realize multiple-regression analysis, necessary data were collected from 601 participants via online questionnaire.   According to the findings of the analysis, online compulsive buying is affected by the four dimensions of fashion-oriented consumption, which are anti-fashion attitude, fashion leadership, fashion interest and the importance of being well-dressed. Moreover, status consumption and social comparison has also a significant influence on online compulsive buying This paper discusses the results regarding the marketing applications and consumer research literature.
AU  - ÖZGÜR, ÇENGEL
AU  - Öztek, Mehmet Yaman
PY  - 2023
JO  - TESAM AKADEMİ
VL  - 10
IS  - 1
SN  - 2148-2462
SP  - 271
EP  - 292
DB  - TRDizin
UR  - http://search/yayin/detay/1155489
ER  -