TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ

Harun ÇALHAN (Erciyes Üniversitesi, Turizm Fakültesi, Turizm Rehberliği Bölümü, Kayseri, Türkiye)
Journal of gastronomy, hospitality and travel (Online)
11 7
Yıl: 2023 Cilt: 6 Sayı: 1 Sayfa Aralığı: 112 - 130 Metin Dili: Türkçe DOI: 10.33083/joghat.2023.252 İndeks Tarihi: 23-05-2023

TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ

Öz:
Günümüz küresel iş hayatında işletmeler sürdürülebilir rekabet üstünlüğü elde edebilmek ve performanslarını yüksek tutabilmek için inovatif olmak zorundadır. Bununla yanında, işletmelerin hem müşterilerin değişen taleplerine ve yaşam tarzlarına yanıt olarak hem de teknolojik gelişim ile ortaya çıkan fırsatlardan ve değişen pazar yapılarından yararlanabilmesi için inovasyon yapması gerekmektedir. Turizm sektörü, dinamik bir yapıya sahip olarak inovatif ürünler geliştirme konusunda öncü sektörlerden biridir. Turizm sektörü küresel düzeyde tüketici taleplerini iyi okuyan, hızlı yanıt verebilen, hem oldukça dinamik hem de inovasyon geliştirmede ileri bir sektördür. Turizmde özellikle 21. yüzyılda önem kazanan inovatif ürünlerden biri şüphesiz kapsül otellerdir. Hem ekonomik olmaları hem de sunulan konaklamanın tasarım olarak inovatif ve farklı olması, kapsül otelleri diğer konaklama türlerinden ayırmaktadır. Bu çalışma çerçevesinde 20.12.2022-05.01.2023 tarihlerinde Tripadviser, Booking.com, Expedia.com, Agoda.com, Hotels.com, Trivago.com.tr internet sitelerinde “capsule” anahtar kelimesi ile arama yapılmıştır. Tarama sonucunda uluslararası tanınırlığa sahip, 200 ve üzeri yorum almış 20 kapsül otel belirlenmiştir. Belirlenen kapsül otellerin resmi internet siteleri incelenmiş ve otellerde sunulan kapsüllerin özellikleri içerik analizi yöntemiyle değerlendirilmiştir. Çalışma sonunda kapsül otellerde sunulan kapsüllerin genellikle ayarlanabilir aydınlatma, okuma lambası, evrensel priz(ler) USB giriş(ler)i, şifreli kasa, kilitli dolap(lar), havalandırma sistemi, TV, panik/acil butonu, uyandırma alarmı, duman detektörü, makyaj aynası ve okuma deski/rafı ile donatılmış olduğu tespit edilmiştir.
Anahtar Kelime:

EVALUATION OF CAPSULE HOTELS AS AN INNOVATIVE TOURISM PRODUCT

Öz:
In today's global business life, businesses have to be innovative in order to achieve sustainable competitive advantage and keep their performance high. In addition, businesses need to make innovations both to respond to the changing demands and lifestyles of customers and to take advantage of the opportunities and changing market structures that arise with technological development. Tourism sector, with its dynamic structure, is one of the leading sectors in developing innovative products. Tourism sector is both highly dynamic and leading sector in innovation development, which detects consumer demands well at the global level and responds quickly. One of the innovative products in tourism, which has gained importance in the 21st century, is undoubtedly the capsule hotels. Capsule hotels are economical and the accommodation style they offer is innovative and totally different from other accommodation businesses. Within the framework of this study, a search was made on the websites of Tripadviser, Booking.com, Expedia.com, Agoda.com, Hotels.com, Trivago.com.tr with the keyword “capsule” between 20.12.2022 and 05.01.2023. Internationally recognized capsule hotels with 200 or more reviews were examined and 20 capsule hotels were determined. The official websites of the selected capsule hotels were examined and the equipments of the capsules offered in the hotels were evaluated by content analysis method. At the end of the study, it is revealed that the capsules offered in the capsule hotels generally have adjustable lighting, reading lamp, universal socket(s), USB port(s), encrypted safe, locker(s), ventilation system, TV, panic/emergency button, wake-up alarm, smoke detector, make-up mirror and a reading desk/shelf.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ÇALHAN H (2023). TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. , 112 - 130. 10.33083/joghat.2023.252
Chicago ÇALHAN Harun TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. (2023): 112 - 130. 10.33083/joghat.2023.252
MLA ÇALHAN Harun TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. , 2023, ss.112 - 130. 10.33083/joghat.2023.252
AMA ÇALHAN H TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. . 2023; 112 - 130. 10.33083/joghat.2023.252
Vancouver ÇALHAN H TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. . 2023; 112 - 130. 10.33083/joghat.2023.252
IEEE ÇALHAN H "TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ." , ss.112 - 130, 2023. 10.33083/joghat.2023.252
ISNAD ÇALHAN, Harun. "TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ". (2023), 112-130. https://doi.org/10.33083/joghat.2023.252
APA ÇALHAN H (2023). TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. Journal of gastronomy, hospitality and travel (Online), 6(1), 112 - 130. 10.33083/joghat.2023.252
Chicago ÇALHAN Harun TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. Journal of gastronomy, hospitality and travel (Online) 6, no.1 (2023): 112 - 130. 10.33083/joghat.2023.252
MLA ÇALHAN Harun TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. Journal of gastronomy, hospitality and travel (Online), vol.6, no.1, 2023, ss.112 - 130. 10.33083/joghat.2023.252
AMA ÇALHAN H TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. Journal of gastronomy, hospitality and travel (Online). 2023; 6(1): 112 - 130. 10.33083/joghat.2023.252
Vancouver ÇALHAN H TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ. Journal of gastronomy, hospitality and travel (Online). 2023; 6(1): 112 - 130. 10.33083/joghat.2023.252
IEEE ÇALHAN H "TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ." Journal of gastronomy, hospitality and travel (Online), 6, ss.112 - 130, 2023. 10.33083/joghat.2023.252
ISNAD ÇALHAN, Harun. "TURİZMDE İNOVATİF BİR ÜRÜN OLARAK KAPSÜL OTELLERİN İNCELENMESİ". Journal of gastronomy, hospitality and travel (Online) 6/1 (2023), 112-130. https://doi.org/10.33083/joghat.2023.252
Sayfa Oluşturulma Tarihi
25-04-2024 4:55

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