TY  - JOUR
TI  - Food and Beverage Content on YouTube Videos Targeting Children: A Descriptive Analysis
AB  - Objective: Research shows that most of the food advertisements in  YouTube videos belong to unhealthy and processed foods and this  platform lacks control. In this research, it is aimed to evaluate the  advertisements in the most viewed videos on the most watched children’s  YouTube channels in terms of food and beverage content.  Methods: The five most-watched videos (345 videos in total) on each of  the 69 channels, selected by ratings on YouTube, were watched. The  videos and all the advertisements shown during videos were assessed  according to the determined criteria through the data collection form  prepared by the researchers.  Results: No ad was displayed in 21.2% of the videos watched. The subjects  of advertisements in the videos were mostly “mobile games”, “computer  games” and “toys” (27.9%; 22.7%; 13.9%, respectively). Of the videos,  7.4% were about food, 2% drinks, and 0.1% both. The most advertised  foods were chocolate, chewing gum, and cake. Of the 345 videos  analyzed, 28.1% contained food and 6.1% beverages, regardless of the  advertisements. In 76.2% of the videos, there were no messages about  nutrition and food. There were some characters eating healthily/ encouraging a healthy diet in 12.5% of all videos and some characters eating unhealthily/encouraging an unhealthy diet in 11.3%. While 46.2%  of the fairy tale/story-themed videos contained characters and messages  encouraging healthy eating, the videos about computer games did not  include messages about nutrition.  Conclusion: There is a need for regulations regarding advertising on digital  platforms. It is also vital to monitor the industry to make visible the  current threats to childhood obesity.
AU  - Cebanova, Cristina
AU  - Kara, Mert
AU  - Gulecer, Busra
AU  - Çoban, Tülin
AU  - Gün, Volkan
AU  - Bozkurt, Betül
AU  - Sariduman, Busenur
AU  - Ocak, Ebru
AU  - İkiz, Elif
AU  - Ulug, Merve Nur
AU  - ULUDAĞ, Muhammed Taha
AU  - Ozcebe, Hilal
DO  - 10.26650/jchild.2023.1024731
PY  - 2023
JO  - Çocuk Dergisi
VL  - 23
IS  - 1
SN  - 1302-9940
SP  - 50
EP  - 57
DB  - TRDizin
UR  - http://search/yayin/detay/1177712
ER  -