@article{SARIOĞLU2023_1183942, author={CÜNEYD İKBAL SARIOĞLU}, title={THE EFFECT OF CUSTOMER PERCEPTIONS CONCERNING ONLINE SHOPPING, VIRAL MARKETING AND CUSTOMER LOYALTY ON PURCHASING BEHAVIOUR}, year={2023}, journal={Uluslararası Yönetim İktisat ve İşletme Dergisi}, issn={2147-9208}, volume={19}, number={2}, url={http://search/yayin/detay/1183942} }