Art, which is accepted as a kind of expression of emotions and a way of expressing thoughts, is handled in a different dimension with the effect of globalization and capitalism. Globalization has enabled works of art to reach the masses, gain admiration and enter the field of interest of popular culture. Capitalism, on the other hand, has begun to position art as a sector, acting with a sense of subjectivity and self, and by putting the parties of art into a commercial role; it has transformed the artist into a producer, an art- lover into a consumer, and the art environment into an art market. Art and work of art, which are at the center of a profit-centered approach, have become commodities by becoming a consumer product. The inclusion of art in paradigms and processes related to production and consumption, and its acceptance as an economic value that offers added value to the parties, has led to the formation of the art market. Marketing elements have started to be seen in art, with the presentation of the produced artworks to the target audience (art lovers), the implementation of pricing policies, the advertising and branding initiatives of the artwork and the artist. This study; art, which is an emotional movement; examines the concepts of art market and art marketing, which are formed by the transformation of its value into value, and its reflections in various art types.