A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms

Yıl: 2023 Cilt: 11 Sayı: 2 Sayfa Aralığı: 696 - 714 Metin Dili: İngilizce DOI: 10.15295/bmij.v11i2.2221 İndeks Tarihi: 10-07-2023

A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms

Öz:
This study aims to develop a competing model to identify the best-fitting culture type in the relationship between organizational learning, management innovation, and New Product Development (NPD) performance, and it also aims to explore the moderator role of organizational culture in this relationship. The study collected data from 661 employees through survey methods from 234 firms in Turkey and tested with Structural Equation Modelling (SEM). The research shows that, despite the acceptable goodness of fit indices for each type in comparing four culture types, the market and adhocracy culture model is the best-fitting model and performs better with the best goodness of fit. In addition to the fact that the market and adhocracy cultures have partial moderator effects on the relationship between organizational learning, management innovation, and new product development, t he study explains the relationship between organizational learning, new product development performance, and management innovation within a competing model based on organizational culture. It also provides a framework for firms to prioritize new product development to decide which cultural structure to choose.
Anahtar Kelime:

Örgüt Kültürü, örgütsel öğrenme, yönetim inovasyonu ve YÜG ilişkisinde bir karşılaştırmalı araştırma modeli: Teknoloji şirketlerinden kanıtlar

Öz:
Bu çalışmanın amacı örgütsel öğrenme, yönetim inovasyonu ve yeni ürün geliştirme performansı arasındaki ilişkide en uygun kültür tipini belirlemek için karşılaştırmalı model geliştirmektir. Aynı zamanda örgüt kültürünün bu ilişkide düzenleyici rolünü ortaya çıkarmaktır. Araştırmanın verileri Türkiye'deki 234 firmanın 661 çalışanından anket yöntemiyle toplanmış ve Yapısal Eşitlik Modellemesi (YEM) ile test edilmiştir. Araştırma, dört kültür türünün karşılaştırılmasında her tür için kabul edilebilir uyum iyiliği indekslerine rağmen, pazar ve adhokrasi kültürü modelinin en uygun model olduğunu ve en iyi uyum iyiliği ile daha iyi performans sağladığını göstermektedir. Ayrıca, pazar ve adhokrasi kültürlerinin örgütsel öğrenme, yönetim inovasyonu ve yeni ürün geliştirme arasındaki ilişki üzerinde kısmi düzenleyici etkileri olduğunu kanıtlamaktadır. Çalışma, örgütsel öğrenme, yeni ürün geliştirme performansı ve yönetim inovasyonu arasındaki ilişkiyi, örgüt kültürüne dayalı rekabetçi bir model içinde açıklamaktadır. Aynı zamanda, firmaların yeni ürün geliştirmek için hangi kültürel yapıyı seçeceklerine karar vermeleri konusunda bir çerçeve sağlamaktadır.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA zehir c, karaca d (2023). A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. , 696 - 714. 10.15295/bmij.v11i2.2221
Chicago zehir cemal,karaca dilek A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. (2023): 696 - 714. 10.15295/bmij.v11i2.2221
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Vancouver zehir c,karaca d A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. . 2023; 696 - 714. 10.15295/bmij.v11i2.2221
IEEE zehir c,karaca d "A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms." , ss.696 - 714, 2023. 10.15295/bmij.v11i2.2221
ISNAD zehir, cemal - karaca, dilek. "A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms". (2023), 696-714. https://doi.org/10.15295/bmij.v11i2.2221
APA zehir c, karaca d (2023). A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. Business and Management Studies: An International Journal, 11(2), 696 - 714. 10.15295/bmij.v11i2.2221
Chicago zehir cemal,karaca dilek A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. Business and Management Studies: An International Journal 11, no.2 (2023): 696 - 714. 10.15295/bmij.v11i2.2221
MLA zehir cemal,karaca dilek A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. Business and Management Studies: An International Journal, vol.11, no.2, 2023, ss.696 - 714. 10.15295/bmij.v11i2.2221
AMA zehir c,karaca d A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. Business and Management Studies: An International Journal. 2023; 11(2): 696 - 714. 10.15295/bmij.v11i2.2221
Vancouver zehir c,karaca d A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms. Business and Management Studies: An International Journal. 2023; 11(2): 696 - 714. 10.15295/bmij.v11i2.2221
IEEE zehir c,karaca d "A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms." Business and Management Studies: An International Journal, 11, ss.696 - 714, 2023. 10.15295/bmij.v11i2.2221
ISNAD zehir, cemal - karaca, dilek. "A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms". Business and Management Studies: An International Journal 11/2 (2023), 696-714. https://doi.org/10.15295/bmij.v11i2.2221