Countries provide to improve their social and economic structure and to raise the country to modern countries through development. Ensuring and sustaining devel- opment is directly dependent on economic power. The financing and promotion of foreign trade, which is one of the important dynamics of economic power, is provided in line with appropriate opportunities. The aim of this study is to interpret Turquali- ty’s contribution to branding and company expectations through the interview form, which helps our country achieve its sustainable development goals. İn the study, 10 of 112 companies operating in and around İstanbul were selected by random sampling method. Appointment meetings were held with the senior managers responsible for the Turquality processes of these companies in different sectors. İn this context, the data were arranged and analyzed using “Open Analysis” and “NVivo” qualitative anal- ysis methods. İt has been concluded that the enterprises have expectations from the Turquality program on issues such as “accelerating the payments, reducing the for- malities, providing freight and R&D support”.