Various studies have been conducted on memory. One of the most striking of these is the theory of “cultural memory” put forward by J. Assmann. According to this theory, memory is divided into two. Communicative memory includes memories that an individual shares whit contemporaries. This memory is formed in the present moment and continues to exist only as long as its bearers live. Cultural memory, on the other hand, is based on a long time ago. This memory contains the legendary origin history of the society and striking points of the past. The Alawi community, as a community that has created their own cultural World and gathered around a belief, has a deeply embedded cultural memory. In the framework of caliphate discussions after the death of the Prophet Muhammad, Ali and his sons lived in the memory of the Alawi community as painful memories. The battle of Karbala has a special place in Alawi culture. Karbala has become a symbol of pain, grief, injustice in the Alawi culture, and all the figures and motifs associated with Karbala have taken a deep place in cultural memory of Alawi community. These often come to the surface of memory with various remembering figures, causing the past to be relived and reconstructed. One of the most precious folkloric products that can trace the cultural memory of the Alawi community is the poems of Pir Sultan. In this study, traces of cultural memory were traced in Pir Sultan’s poems, and the figures of remembrance, which are of great importance for the Alawi society, were examined. The aim of the study to to determine how and trough which sources the cultural memory of Alawi community is reflected in Pir Sultan’s poetry, and how this affects Pir Sultan as a poet. In this direction as a result of research is determined that Pir Sultan’s memory is shape by the folklore of Alawi community and the remembrance figures which reflect to the poems are separated positively and negatively from the point of Pir Sultan’s view.