Metaverse as fusion of B2C &G2C: A new business model for tourism

Mune MOĞOL SEVER (Anadolu Üniversitesi, Eskişehir, Türkiye)
Journal of multidisciplinary academic tourism
13 5
Yıl: 2023 Cilt: 8 Sayı: 2 Sayfa Aralığı: 193 - 202 Metin Dili: İngilizce DOI: 10.31822/jomat.2023-8-2-193 İndeks Tarihi: 10-08-2023

Metaverse as fusion of B2C &G2C: A new business model for tourism

Öz:
The Metaverse, a buzzword after last pandemic, is accepted as a functional tool enable for multi sided platforms in a single phygital world. The key contributions of this article include an organized evaluation of metaverse concepts, components, main facilitator technologies and implementation in tourism and a critical analysis of how metaverse can be facilitated in tourism including designing a new metaverse ecosystem by means of Metaverse as a service (MaaS) platform. In designed metaverse, it is aimed to merge two business models B2C &G2C to construct a new hybrid business model B2CG2Ccamping, glamping activities. In order to concrete the designed metaverse, two scenarios were generated by means of scenario-based approach. The metaverse designed by means of Spatial.io on a desktop computer with a 512 GB capacity with processor 11th Gen Intel(R) Core (TM) i9-11950H @ 2.60GHz 2.61 GHz, 16.0 GB RAM, 64-bit -Windows 10 Enterprises. Results show that designed metaverse is applicable for tourism activities such as glamping as a case on this study. Besides, the designed ecosystem approved the two business models can be merged in a one platform: Metaverse.
Anahtar Kelime: Metaverse B2B G2C Tourism Glamping

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA MOĞOL SEVER M (2023). Metaverse as fusion of B2C &G2C: A new business model for tourism. , 193 - 202. 10.31822/jomat.2023-8-2-193
Chicago MOĞOL SEVER Mune Metaverse as fusion of B2C &G2C: A new business model for tourism. (2023): 193 - 202. 10.31822/jomat.2023-8-2-193
MLA MOĞOL SEVER Mune Metaverse as fusion of B2C &G2C: A new business model for tourism. , 2023, ss.193 - 202. 10.31822/jomat.2023-8-2-193
AMA MOĞOL SEVER M Metaverse as fusion of B2C &G2C: A new business model for tourism. . 2023; 193 - 202. 10.31822/jomat.2023-8-2-193
Vancouver MOĞOL SEVER M Metaverse as fusion of B2C &G2C: A new business model for tourism. . 2023; 193 - 202. 10.31822/jomat.2023-8-2-193
IEEE MOĞOL SEVER M "Metaverse as fusion of B2C &G2C: A new business model for tourism." , ss.193 - 202, 2023. 10.31822/jomat.2023-8-2-193
ISNAD MOĞOL SEVER, Mune. "Metaverse as fusion of B2C &G2C: A new business model for tourism". (2023), 193-202. https://doi.org/10.31822/jomat.2023-8-2-193
APA MOĞOL SEVER M (2023). Metaverse as fusion of B2C &G2C: A new business model for tourism. Journal of multidisciplinary academic tourism, 8(2), 193 - 202. 10.31822/jomat.2023-8-2-193
Chicago MOĞOL SEVER Mune Metaverse as fusion of B2C &G2C: A new business model for tourism. Journal of multidisciplinary academic tourism 8, no.2 (2023): 193 - 202. 10.31822/jomat.2023-8-2-193
MLA MOĞOL SEVER Mune Metaverse as fusion of B2C &G2C: A new business model for tourism. Journal of multidisciplinary academic tourism, vol.8, no.2, 2023, ss.193 - 202. 10.31822/jomat.2023-8-2-193
AMA MOĞOL SEVER M Metaverse as fusion of B2C &G2C: A new business model for tourism. Journal of multidisciplinary academic tourism. 2023; 8(2): 193 - 202. 10.31822/jomat.2023-8-2-193
Vancouver MOĞOL SEVER M Metaverse as fusion of B2C &G2C: A new business model for tourism. Journal of multidisciplinary academic tourism. 2023; 8(2): 193 - 202. 10.31822/jomat.2023-8-2-193
IEEE MOĞOL SEVER M "Metaverse as fusion of B2C &G2C: A new business model for tourism." Journal of multidisciplinary academic tourism, 8, ss.193 - 202, 2023. 10.31822/jomat.2023-8-2-193
ISNAD MOĞOL SEVER, Mune. "Metaverse as fusion of B2C &G2C: A new business model for tourism". Journal of multidisciplinary academic tourism 8/2 (2023), 193-202. https://doi.org/10.31822/jomat.2023-8-2-193
Sayfa Oluşturulma Tarihi
24-04-2024 8:48

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