İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma

Boy Akdag, Leyla; TAYFUR EKMEKCI, OZGE

doi:10.17233/sosyoekonomi.2023.03.15

İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma

Leyla BOY AKDAĞ, (Hacettepe Üniversitesi, Ankara, Türkiye)

Özge TAYFUR EKMEKCİ (Hacettepe Üniversitesi, Ankara, Türkiye)

Sosyoekonomi

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Yıl: 2023 Cilt: 31 Sayı: 57 Sayfa Aralığı: 299 - 329 Metin Dili: Türkçe DOI: 10.17233/sosyoekonomi.2023.03.15 İndeks Tarihi: 21-08-2023

İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma

Öz:

Çalışmanın amacı, örgütsel performansın, işletmelerin uyguladıkları farklı stratejilere göre anlamlı bir farklılık gösterip göstermediğinin araştırılmasıdır. Miles ve Snow’un (1978) strateji tipolojisinin kullanıldığı ve iş stratejilerinin belirlenmesinde iki farklı ölçeğin esas alındığı çalışmada performans, niteliksel pencereden bakılarak algılanan örgütsel performans temelinde incelenmiştir. Araştırma verileri, Türkiye’de farklı sektörlerde faaliyet gösteren büyük ölçekli işletmelerden sağlanmıştır. Bulgular, performansın alt boyutlarından olan çalışan ilişkileri performansının, farklı stratejik tiplere göre anlamlı bir farklılık gösterdiğini ortaya koymaktadır. Savunmacı, öncü ve analizci stratejilerin, algılanan pazar performansı, ürün hizmet performansı ve çalışan ilişkileri performansı üzerinde pozitif yönlü etkiye sahip oldukları saptanmıştır.

Anahtar Kelime: Strateji Tipolojisi İş Stratejileri Savunmacılar Öncüler Analizciler Algılanan Pazar Performansı Ürün-Hizmet Performansı Çalışan İlişkileri Performansı Büyük Ölçekli İşletmeler

The Relations Between Business Strategies and Perceived Organizational Performance: A Research on Large-Scale Organizations

Öz:

The study aims to investigate whether organisational performance shows a significant difference according to the different strategies applied by the organisations. In the study, in which Miles and Snow's (1978) strategy typology was used, and two different scales were taken as the basis for determining business strategies, performance was examined based on perceived organisational performance from a qualitative perspective. Research data were obtained from large-scale organisations operating in different sectors in Türkiye. The findings reveal that employee relations performance, one of the sub-dimensions of performance, shows a significant difference according to different strategic types. It has been determined that defender, prospector, and analyser strategies positively affect perceived market performance, product service performance and employee relations performance.

Anahtar Kelime: Strategy Typology Business Strategies Defenders Prospectors Analysers Perceived Market Performance Product-Service Performance Employee Relations Performance Large-Scale Firms

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Boy Akdag L, TAYFUR EKMEKCI O (2023). İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. , 299 - 329. 10.17233/sosyoekonomi.2023.03.15
Chicago	Boy Akdag Leyla,TAYFUR EKMEKCI OZGE İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. (2023): 299 - 329. 10.17233/sosyoekonomi.2023.03.15
MLA	Boy Akdag Leyla,TAYFUR EKMEKCI OZGE İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. , 2023, ss.299 - 329. 10.17233/sosyoekonomi.2023.03.15
AMA	Boy Akdag L,TAYFUR EKMEKCI O İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. . 2023; 299 - 329. 10.17233/sosyoekonomi.2023.03.15
Vancouver	Boy Akdag L,TAYFUR EKMEKCI O İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. . 2023; 299 - 329. 10.17233/sosyoekonomi.2023.03.15
IEEE	Boy Akdag L,TAYFUR EKMEKCI O "İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma." , ss.299 - 329, 2023. 10.17233/sosyoekonomi.2023.03.15
ISNAD	Boy Akdag, Leyla - TAYFUR EKMEKCI, OZGE. "İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma". (2023), 299-329. https://doi.org/10.17233/sosyoekonomi.2023.03.15

APA	Boy Akdag L, TAYFUR EKMEKCI O (2023). İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. Sosyoekonomi, 31(57), 299 - 329. 10.17233/sosyoekonomi.2023.03.15
Chicago	Boy Akdag Leyla,TAYFUR EKMEKCI OZGE İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. Sosyoekonomi 31, no.57 (2023): 299 - 329. 10.17233/sosyoekonomi.2023.03.15
MLA	Boy Akdag Leyla,TAYFUR EKMEKCI OZGE İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. Sosyoekonomi, vol.31, no.57, 2023, ss.299 - 329. 10.17233/sosyoekonomi.2023.03.15
AMA	Boy Akdag L,TAYFUR EKMEKCI O İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. Sosyoekonomi. 2023; 31(57): 299 - 329. 10.17233/sosyoekonomi.2023.03.15
Vancouver	Boy Akdag L,TAYFUR EKMEKCI O İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma. Sosyoekonomi. 2023; 31(57): 299 - 329. 10.17233/sosyoekonomi.2023.03.15
IEEE	Boy Akdag L,TAYFUR EKMEKCI O "İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma." Sosyoekonomi, 31, ss.299 - 329, 2023. 10.17233/sosyoekonomi.2023.03.15
ISNAD	Boy Akdag, Leyla - TAYFUR EKMEKCI, OZGE. "İş Stratejileri ve Algılanan Örgütsel Performans Arasındaki İlişkiler: Büyük Ölçekli İşletmeler Üzerine Bir Araştırma". Sosyoekonomi 31/57 (2023), 299-329. https://doi.org/10.17233/sosyoekonomi.2023.03.15