Yıl: 2023 Cilt: 7 Sayı: 2 Sayfa Aralığı: 721 - 739 Metin Dili: İngilizce DOI: 10.29023/alanyaakademik.1117517 İndeks Tarihi: 25-08-2023

The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal

Öz:
This study scrutinized the business model change of Atlasglobal, having operated in the Turkish airline industry, and attempted to explain in what direction the change affected the firm's financial performance along with its competitive practices. First, the study focused on the change occurring over time to explain the impact in question. Then, we explained the change with the help of the case analysis method within qualitative research design, while a quantitative approach was employed to reveal the impact of the change on the firm success. The results uncovered that the firm's financial performance decreased after the business model change. On the other hand, we concluded that marketing and promotional moves increased financial performance more than other types of moves, while capacity moves reduced the performance compared to others.
Anahtar Kelime: Business Model Competitiveness Competitive Moves Competitive Dynamics Literature Firm Performance

Firmanın İş Modeli Değişiminin Rekabetçiliğine Etkisi: Atlasjet’ten Atlasglobal’e

Öz:
Bir firmanın sahip olduğu iş modeli değer yaratabilmesini ve rekabet avantajı kazanabilmesini sağlamaktadır. Ancak zamanla iş modelinin istenilen rekabetçiliği yakalayamaması ya da ileride rekabetçi olamayacağının düşünülmesi ile mevcut iş modeli değiştirilebilir. Bu araştırmada havayolu sektöründe faaliyet gösteren Atlasglobal firmasının iş modeli değişimi konu alınmakta ve bu değişimin rekabet uygulamaları ile birlikte firmanın finansal performansına etkisi açıklanmaya çalışılmaktadır. Söz konusu etkiyi açıklayabilmek için süreç ile birlikte süreç içerisindeki değişime odaklanılmış olup, değişim nitel araştırma tasarımı çerçevesinde vaka analizi yöntemi ile açıklanmaya çalışılırken değişimin firma başarısı üzerindeki etkisi ise nicel yöntemle açıklanmaya çalışılmıştır. Araştırma sonucunda iş modelinin değişiminden sonra finansal performansın azaldığı, rekabetçi uygulamalarından pazarlama ve promosyon hamlelerinin finansal performansı diğer hamle türlerine göre daha fazla arttırdığı, kapasite hamlelerinin ise finansal performansı diğer hamlelere göre azalttığı sonucuna ulaşılmıştır.
Anahtar Kelime: İş Modeli Rekabetçilik Rekabetçi Hamleler Rekabet Dinamikleri Firma Performansı

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA SÖNMEZ R, DÜZGÜN A, ÖN E (2023). The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. , 721 - 739. 10.29023/alanyaakademik.1117517
Chicago SÖNMEZ Rukiye,DÜZGÜN AYSEGÜL,ÖN ESRA The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. (2023): 721 - 739. 10.29023/alanyaakademik.1117517
MLA SÖNMEZ Rukiye,DÜZGÜN AYSEGÜL,ÖN ESRA The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. , 2023, ss.721 - 739. 10.29023/alanyaakademik.1117517
AMA SÖNMEZ R,DÜZGÜN A,ÖN E The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. . 2023; 721 - 739. 10.29023/alanyaakademik.1117517
Vancouver SÖNMEZ R,DÜZGÜN A,ÖN E The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. . 2023; 721 - 739. 10.29023/alanyaakademik.1117517
IEEE SÖNMEZ R,DÜZGÜN A,ÖN E "The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal." , ss.721 - 739, 2023. 10.29023/alanyaakademik.1117517
ISNAD SÖNMEZ, Rukiye vd. "The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal". (2023), 721-739. https://doi.org/10.29023/alanyaakademik.1117517
APA SÖNMEZ R, DÜZGÜN A, ÖN E (2023). The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. Alanya Akademik Bakış, 7(2), 721 - 739. 10.29023/alanyaakademik.1117517
Chicago SÖNMEZ Rukiye,DÜZGÜN AYSEGÜL,ÖN ESRA The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. Alanya Akademik Bakış 7, no.2 (2023): 721 - 739. 10.29023/alanyaakademik.1117517
MLA SÖNMEZ Rukiye,DÜZGÜN AYSEGÜL,ÖN ESRA The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. Alanya Akademik Bakış, vol.7, no.2, 2023, ss.721 - 739. 10.29023/alanyaakademik.1117517
AMA SÖNMEZ R,DÜZGÜN A,ÖN E The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. Alanya Akademik Bakış. 2023; 7(2): 721 - 739. 10.29023/alanyaakademik.1117517
Vancouver SÖNMEZ R,DÜZGÜN A,ÖN E The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal. Alanya Akademik Bakış. 2023; 7(2): 721 - 739. 10.29023/alanyaakademik.1117517
IEEE SÖNMEZ R,DÜZGÜN A,ÖN E "The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal." Alanya Akademik Bakış, 7, ss.721 - 739, 2023. 10.29023/alanyaakademik.1117517
ISNAD SÖNMEZ, Rukiye vd. "The Impact of a Firm's Business Model Change on Its Competitiveness: From Atlasjet to Atlasglobal". Alanya Akademik Bakış 7/2 (2023), 721-739. https://doi.org/10.29023/alanyaakademik.1117517