Cities are large and collective living spaces where the social life is pursued. The city, which is a place where non-agricultural production is made, control functions are gathered and reached certain levels of size, heterogeneity and integration (Arslanoğlu, 2000, s. 13), emerges as a result of the needs of societies to live together and shapes in this direction. All kinds of structures created in city in order to maintain urban life are added to the city as part of the place. The city itself is formed by the combination of many urban elements such as architectural structures, landscaping, roads, squares, parks and monuments, and the combination of these structures also paves the way for an urban memory. In this direction, it is possible to define the urban memory as a group of images about city that be in citizen's mind. Besides the architectural and environmental regulations; visual communication elements such as signage, guidance and information signs, wrapped transportation vechiles and spatial graphic arrangements, which are created by the citizens of the city and constantly experienced in the city space, are also important elements that make up the urban memory. It is foreseen that emphasizing the importance of designing the visual communication elements of the urban memory with the correct, understandable and holistic way will contribute to the emergence of the cities that are owned by its citizens and easily imaginable. Therefore, the aim of the research is to emphasize the position of the visual communication elements which constitutes the urban memory, within the memory of the city. The research is a descriptive study based on the literature review. It is thought that the study will be important in terms of understanding the position and importance of the visual communication elements that facilitate the daily life in the city, among the elements that makes up the memory of the city.