Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi

Hande Cansın KAZANÇ, (Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Ankara, Türkiye)
Erencan YAVRUCU, (Türk-Alman Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, İstanbul, Türkiye)
Mehmet SOYSAL (Hacettepe Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Ankara, Türkiye)
Üçüncü Sektör Sosyal Ekonomi
20 13
Yıl: 2023 Cilt: 58 Sayı: 3 Sayfa Aralığı: 1945 - 1971 Metin Dili: Türkçe DOI: 10.15659/3.sektor-sosyal-ekonomi.23.08.2152 İndeks Tarihi: 26-09-2023

Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi

Öz:
Bu çalışmada, talep belirsizliği varsayımı altında aralarında yatay iş birliği bulunan üst düzey müşteriler, orta düzey müşteriler ve temel düzey müşteriler şeklinde heterojen müşteri segmentlerine sahip, dağıtım kanalı seçimi, dağıtım planlaması, envanter, aktarma ve atama kararlarını içeren ağ tasarımı problemine yönelik bir doğrusal tam sayılı programlama modeli geliştirilmiştir. Geliştirilen matematiksel modelin sunulmasının ardından, ele alınan ağ tasarımı problemi genel amaçlı bir çözücü kullanılarak bir örnek olay ve bu örnek olaydan türetilen farklı senaryolar için çözülmüştür. Ardından, örnek olay çözümü ve senaryo çözümlerine yönelik nümerik analizler yapılmış, modelin işlevselliği gösterilmiş ve belirlenen temel performans kriterleri üzerinden değerlendirmeler yapılmıştır. Nümerik analizler sonucunda, benzer karar süreçlerini içeren durumlarla karşılaşan karar vericiler için müşteri segmentasyonu ve yatay iş birliğinin önemi ortaya koyulmuştur. Üst düzey müşteriler arasında ve üst düzey müşterilerden orta düzey müşterilere ürün aktarımı seçeneğinin bulunmamasının toplam maliyeti yükselttiği görülmüştür. Bu sebeple, tedarik zinciri elemanları arasında kurulan yatay iş birliklerinin toplam ağ maliyetinde iyileşme sağladığı söylenebilmektedir.
Anahtar Kelime:

A Model Proposal For The Network Design Problem With Heterogeneous Customer Segments And Demand Uncertainty Assumptions

Öz:
This study addresses a network design problem with horizontal collaboration between heterogeneous customer segments consisting of high-tier customers, mid-tier customers, and basic customers under the assumption of demand uncertainty. A linear integer programming model is developed for the problem. The model involves distribution channel selection, distribution planning, inventory, transshipment and assignment decisions. After the presentation of the developed mathematical model, the network design problem is solved using a general purpose solver for a case study and different scenarios derived from this case study. Then, numerical analyses were performed for the case study and scenario solutions, the functionality of the model was demonstrated and evaluations were made based on the key performance criteria. As a result of the numerical analysis, some crucial outputs have been revealed for decision makers confronted with similar decision processes. It has been observed that the absence of the option to transshipment products among top customers and from high tier customers to mid tier customers increases the total cost. As a result, horizontal cooperation built across supply chain actors can be said to improve total network cost.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Kazanç H, Yavrucu E, SOYSAL M (2023). Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. , 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
Chicago Kazanç Hande Cansın,Yavrucu Erencan,SOYSAL MEHMET Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. (2023): 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
MLA Kazanç Hande Cansın,Yavrucu Erencan,SOYSAL MEHMET Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. , 2023, ss.1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
AMA Kazanç H,Yavrucu E,SOYSAL M Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. . 2023; 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
Vancouver Kazanç H,Yavrucu E,SOYSAL M Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. . 2023; 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
IEEE Kazanç H,Yavrucu E,SOYSAL M "Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi." , ss.1945 - 1971, 2023. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
ISNAD Kazanç, Hande Cansın vd. "Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi". (2023), 1945-1971. https://doi.org/10.15659/3.sektor-sosyal-ekonomi.23.08.2152
APA Kazanç H, Yavrucu E, SOYSAL M (2023). Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. Üçüncü Sektör Sosyal Ekonomi, 58(3), 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
Chicago Kazanç Hande Cansın,Yavrucu Erencan,SOYSAL MEHMET Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. Üçüncü Sektör Sosyal Ekonomi 58, no.3 (2023): 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
MLA Kazanç Hande Cansın,Yavrucu Erencan,SOYSAL MEHMET Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. Üçüncü Sektör Sosyal Ekonomi, vol.58, no.3, 2023, ss.1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
AMA Kazanç H,Yavrucu E,SOYSAL M Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. Üçüncü Sektör Sosyal Ekonomi. 2023; 58(3): 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
Vancouver Kazanç H,Yavrucu E,SOYSAL M Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi. Üçüncü Sektör Sosyal Ekonomi. 2023; 58(3): 1945 - 1971. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
IEEE Kazanç H,Yavrucu E,SOYSAL M "Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi." Üçüncü Sektör Sosyal Ekonomi, 58, ss.1945 - 1971, 2023. 10.15659/3.sektor-sosyal-ekonomi.23.08.2152
ISNAD Kazanç, Hande Cansın vd. "Heterojen Müşteri Segmentleri ve Talep Belirsizliği Varsayımlarıyla Ağ Tasarımı Problemi İçin Bir Model Önerisi". Üçüncü Sektör Sosyal Ekonomi 58/3 (2023), 1945-1971. https://doi.org/10.15659/3.sektor-sosyal-ekonomi.23.08.2152
Sayfa Oluşturulma Tarihi
24-04-2024 22:54

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