Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi

Ebru Özlem KORKUTATA (Çanakkale Onsekiz Mart Üniversitesi, Gelibolu Piri Reis Meslek Yüksekokulu, Turizm ve Otel İşletmeciliği Bölümü, Çanakkale, Türkiye)
Journal of Tourism and Gastronomy Studies
29 12
Yıl: 2023 Cilt: 11 Sayı: 3 Sayfa Aralığı: 2310 - 2327 Metin Dili: Türkçe DOI: 10.21325/jotags.2023.1294 İndeks Tarihi: 01-10-2023

Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi

Öz:
Turizm destinasyonlarında akıllı teknolojilere yönelimin gittikçe artması bu alanın incelenmesini zorunlu kılmaktadır. Buradan hareketle bu araştırmanın amacı, akıllı turizm teknolojilerininturist tatmini ve yeniden ziyaret etme niyetine etkisinin incelenmesidir. Araştırmanın örneklemini Çanakkale iline 2023 yılı yaz döneminde turistik amaçlarla gelen 138 Kadın ve 247 Erkek olmak üzere toplam 385 gönüllü turist oluşturmuştur. Turistlerin akıllı turizm teknolojilerine yönelik algılarının yanı sıra seyahat tatminleri ve Çanakkale destinasyonunu yeniden ziyaret etme niyetlerinin tespit edilmesi amacıyla üç ölçek kullanılmıştır. Kurgulanan teorik araştırma modelinden hareketle belirlenen hipotezler yapısal model analizi yardımıyla test edilmiştir. Bu anlamda ilgili testlerin yürütülmesi amacıyla AMOS programı kullanılmıştır. Turistlerin akıllı turizm teknolojilerine yönelik algılarının tatmin düzeylerini istatistiksel olarak anlamlı ve pozitif yönde %41,2 oranında açıkladığı anlaşılmıştır. Ayrıca akıllı turizm teknolojilerine yönelik algı düzeyinin ilgili destinasyonu yeniden ziyaret etme niyetini %46,3 oranında açıkladığı anlaşılmıştır. Sonuç olarak, akıllı turizm teknolojilerinin turistler açısından belirleyici olduğu, bu tür teknolojilerin turistleri tatmin duygusunu artırmakla birlikte bu yönde yeniden ziyaret eylemine yönlendirebildiği anlaşılmıştır.
Anahtar Kelime: Akıllı turizm Teknolojileri Turist tatmini Yeniden ziyaret niyeti Çanakkale

The Effect of Smart Tourism Technologies on Tourist Satisfaction and Revisit Intention

Öz:
The trend towards smart technologies in tourism destinations is increasing and this situation prompts researchers to make studies of this area. From this point of view, the aim of this research is to examine the effect of smart tourism technologies on tourist satisfaction and re-visit intention The sample of the research consists of 385 tourists, 138 womenand 247 men, who came to Çanakkale for touristic intention in the summer of 2023. Three scales were used in the study. These are one to measure the perceptions of tourists towards smart tourism technologies, one to measure their travel satisfaction and the other to measure the re-visit intention of the tourists to Çanakkale destination.The hypotheses were tested with the help of structural model analysis the AMOS program was used to carry out there lated tests.The satisfaction levels of tourists' perceptions of smart tourism Technologies were statistically significant and it was understood that it explained 41.2% positively. As a result, it has been understood that smart tourism Technologies increase the satisfaction of tourists and positively affect the tourists' re-visit intention.
Anahtar Kelime: Smart tourism technologies Tourist satisfaction Re-visit intention Çanakkale

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Aksoy, S. (2017). Değişen teknolojiler ve Endüstri 4.0: Endüstri 4.0’ı anlamaya dair bir giriş. SAV Katkı (4), 34-44.
  • Azis, N., Amin, M., Chan, S., & Aprilia, C. (2020). How smart tourism technologies affect tourist destination loyalty. Journal of Hospitality and Tourism Technology, 11(4), 603-625.
  • Balakrishnan, J., Dwivedi, Y. K., Malik, F. T., & Baabdullah, A. M. (2021). Role of smart tourism technology in heritage tourism development. Journal of Sustainable Tourism, 1-20. https://doi.org/10.1080/09669582.2021.1995398
  • Buhalis, D. (2019). Technology in tourism-from information communication technologies to etourism and smart tourism towards ambient intelligence tourism: A perspective Article. Tourism Review, 75(1), 267-272.
  • Buhalis, D. & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. Information and Communication Technologies in Tourism, Springer, pp. 377-389.
  • Buhalis, D. & Law, R., (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet-the state of eTourism research. Tour. Manag., 29, 609–623.
  • Buonincontri, P. & Micera, R., (2016). The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations. Information Technology and Tourism, 16(3), 285-315.
  • Chen, H. & Rahman, I. (2018). Cultural tourism: an analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153-163.
  • Cong, L.C. (2016). A formative model of the relationship between destination quality, tourist satisfaction and intentional loyalty: an empirical test in Vietnam. Journal of Hospitality and Tourism Management, 26, 50-62.
  • Domínguez Vila, T., Alén Gonz_alez, E. & Darcy, S. (2019). Accessible tourism online resources: A Northern European perspective. Scandinavian Journal of Hospitality and Tourism, 19(2), 140-156.
  • Femenia-Serra, F. & Ivars-Baidal, J.A. (2018). Do smart tourism destinations really work? The case of Benidorm. Asia Pacific Journal of Tourism Research, 1-20.
  • Femenia-Serra, F., Neuhofer, B. & Ivars-Baidal, J.A. (2019). Towards a conceptualisation of smart tourists and their role within the smart destination scenario. The Service Industries Journal, 39(2), 109-133.
  • Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
  • Fu, Y., & Zheng, X. (2013). China smart tourism development status and countermeasures. Development Research, 4, 62-65.
  • Gaskin, J. & Lim, J. (2016). Master Validity Tool. AMOS Plugin: Gaskination's Stat Wiki.
  • Gonzalo, F. (2016). https://fredericgonzalo.com/en/2016/04/12/16-stats-about-mobile-travel-in- 2016/ Erişim Tarihi: 06.07.2023).
  • Gretzel, U. (2011). Intelligent systems in tourism: a social science perspective. Annals of Tourism Research, 38(3), 757–779.
  • Gretzel, U., Zhong, L., & Koo, C. (2016). Application of smart tourism to cities. International Journal of Tourism Cities, 2 (2).
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM), (Second edition). Sage publications.
  • Hair, J. F., Black, B., Babin, B. J. & Anderson, R. E. (2010). Multivariate Data Analysis: Global Edition (7th Editio). Harlow: Pearson Education.
  • Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 1-24. https://doi.org/10.1108/EBR-11-2018-0203
  • Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.
  • Han, H., Meng, B., Chua, B.-L., Ryu, H.B. & Kim, W. (2019). International volunteer tourism and youth travelers–an emerging tourism trend. Journal of Travel and Tourism Marketing, 36(5), 549-562.
  • Hoarau, H., & Kline, C. (2014). Science and industry: Sharing knowledge for innovation. Annals of Tourism Research, 46, 44–61.
  • Huang, C. D., Goo, J., Nam, K. & Yoo, C. W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information & Management, 54, 757-770.
  • Hunter, W., Chung, N., Gretzel, U., & Koo, C. (2015). Constructivist research in smart tourism. Asia Pacific Journal of Information Systems, 25(1), 105–120.
  • Hwang, J. & Lyu, S. O. (2015). The Antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists. Journal of Destination Marketing & Management, 4(4), 248-257.
  • Jennings, G., & Weiler, B. (2004). Mediating meaning: Perspectives on brokering quality tourist experience. Melbourne: Monash University.
  • Jennings, G., Lee, Y. S., Ayling, A., Lunny, B., Cater, C. & Ollenburg, C. (2009). Quality tourism experiences: Reviews, reflections, research agendas. Journal of Hospitality Marketing and Management, 18(2–3), 294–310.
  • Jeong, M. & Shin, H.H. (2019). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, p. 0047287519883034.
  • Jeong, M., & Shin, H. H. (2020). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, 59(8), 1464-1477. https://doi.org/10.1177/0047287519883034
  • Johnson, A.-G. & Samakovlis, I. (2019). A bibliometric analysis of knowledge development in smart tourism research. Journal of Hospitality and Tourism Technology, 10(4), 600-623.
  • Juttner, U., Schaffner, D., Windler, K., & Maklan, S. (2013). Customer service experiences: Developing and applying a sequential incident laddering technique. European Journal of Marketing, 47(5), 738–768.
  • Kim, H. & Chen, J.S. (2019). The memorable travel experience and its reminiscence functions. Journal of Travel Research, 58(4), 637-649.
  • Kim, J.H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870.
  • Kim, J.H., & Ritchie, J. R. B. (2013). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53, 323–335.
  • Kim, S. & Garrison, G. (2009). Investigating mobile wireless technology adoption: An extension of the technology acceptance model. Information Systems Frontiers, 11(3), 323-333.
  • Lee, H., Lee, J., Chung, N. & Koo, C. (2018). Tourists’ happiness: are there smart tourism technology effects?. Asia Pacific Journal of Tourism Research, 23(5), 486-501. https://doi.org/10.1080/10941665.2018.1468344
  • Lopez de Avila, A. (2015). Smart Destinations: XXI Century Tourism. Presented at the ENTER2015 Conference on Information and Communication Technologies in Tourism, Lugano, Switzerland.
  • Ma Y. & Liu J. (2011). The enormous prospects of the smart tourism applications. China Tourism News.
  • Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2006). Lasting customer loyalty: A total customer experience approach. Journal of Consumer Marketing, 23(7), 397–405.
  • Mitala, A., Konstantoglou, A., Folinas, D., & Fotiadis, T. (2022). Smart Tourism Technologies: How effective are they for millennial tourists?. Katsoni V., Şerban A.C. (Ed.). Transcending Borders in Tourism Through Innovation and Cultural Heritage 339–351. Springer.
  • Neuhofer, B., Buhalis, D. & Ladkin, A. (2015). Smart technologies for personalized experiences: A case study in the hospitality domain. Electronic Markets, 25(3), 243-254.
  • Neuhofer, B., Buhalis, D., & Ladkin, A. (2013). A typology of technology-enhanced tourism experiences. International Journal of Tourism Research, 16(4), 340-350.
  • No, E. & Kim, J.K. (2015). Comparing the attributes of online tourism information sources. Computers in Human Behavior, 50, 564-575.
  • Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability, 12(16), 6592. https://doi.org/10.3390/su12166592
  • Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Boston: Harvard Business Press.
  • Shafiee, M.M. & Es-Haghi, S.M.S. (2017). Mall image, shopping well-being and mall loyalty. International Journal of Retail and Distribution Management, 45(10), 1114-1134.
  • Shahijan, M.K., Rezaei, S. & Amin, M. (2018). Qualities of effective cruise marketing strategy: cruisers’ experience, service convenience, values, satisfaction and revisit intention. International Journal of Quality and Reliability Management, 35(10), 2304-2327.
  • Simeon, M.I., Buonincontri, P., Cinquegrani, F. & Martone, A. (2017). Exploring tourists’ cultural experiences in Naples through online reviews. Journal of Hospitality and Tourism Technology, 8(2), 220-238.
  • Stickdorn, M., & Zehrer, A. (2009). Service design in tourism: Customer experience driven destination management. In S. Clatworthy (Ed.). First Nordic conference on service design and service innovation. DeThinking Service-ReThinking-Design. Oslo: Norway.
  • Tabachnick, B. G. & Fidell, L. S. (2013). Using Multivariate Statistics. Pearson.
  • Tussyadiah, I. P., Jung, T. H., & Tom Dieck, M. C. (2018). Embodiment of wearable augmented reality technology in tourism experiences. Journal of Travel Research, 57(5), 597–611. https://doi.org/10.1177/0047287517709090
  • Um, T. & Chung, N. (2019). Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea. Asia Pacific Journal of Tourism Research, 26(4), 1-19. https://doi.org/10.1080/10941665.2019.1595691
  • UNWTO (2015). Understanding Tourism: Basic Glossary. Erişim Tarihi: 07.06.2023 http://media.unwto.org/en/content/understanding-tourism-basic-glossary
  • Venturini, A., & Ricci, F. (2006). Applying Trip@dvice Recommendation Technology to www.visiteurope.com. Frontiers in Artificial Intelligence and Applications, 141, 607.
  • Wang, D., Park, S. & Fesenmaier, D. (2012). The role of smartphones in mediating the tourism experience. Journal of Travel Research, 51(4), 371–387.
  • Werthner, H. (2003). Intelligent Systems in Travel and Tourism. In: Proceedings of International Joint Conference on Artificial Intelligence (IJCAI 2003), Acapulco, Mexico, pp. 1620–1625. Erişim Tarihi: 07.06.2023 http://ijcai.org/Past%20Proceedings/IJCAI-2003/PDF/286.pdf
  • Werthner, H., & Ricci, F. (2004). E-Commerce and Tourism. Communications of the ACM, 47(12), 101–105.
  • Wöber, K. W. (2003). Information supply in tourism management by marketing decision support systems. Tourism Management, 24(3), 241–255.
  • Xiang, Z., Magnini, V.P. & Fesenmaier, D.R., (2015). Information technology and consumer behavior in travel and tourism: insights fromtravel planning using the internet. Journal of Retailing and Consumer Service, 22, 244–249.
  • Xu, B., Li, D., & Qian, Y., (2013). Smart tourism: A new trend for tourism industry based on existed research. Resource Development and Market, 7, 781-784.
  • Yaşlıoğlu, M. M. (2017). Sosyal bilimlerde faktör analizi ve geçerlilik: Keşfedici ve doğrulayıcı faktör analizlerinin kullanılması. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 46, 74-85.
  • Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of destination marketing & management, 8, 326-336. https://doi.org/10.1016/j.jdmm.2017.06.004
  • Zouni, G., & Kouremenos, A. (2008). Do tourism providers know their visitors? An investigation of tourism experience at a destination. Tourism and Hospitality Research, 8(4), 282–297.
APA Güven E (2023). Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. , 2310 - 2327. 10.21325/jotags.2023.1294
Chicago Güven Ebru Özlem Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. (2023): 2310 - 2327. 10.21325/jotags.2023.1294
MLA Güven Ebru Özlem Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. , 2023, ss.2310 - 2327. 10.21325/jotags.2023.1294
AMA Güven E Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. . 2023; 2310 - 2327. 10.21325/jotags.2023.1294
Vancouver Güven E Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. . 2023; 2310 - 2327. 10.21325/jotags.2023.1294
IEEE Güven E "Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi." , ss.2310 - 2327, 2023. 10.21325/jotags.2023.1294
ISNAD Güven, Ebru Özlem. "Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi". (2023), 2310-2327. https://doi.org/10.21325/jotags.2023.1294
APA Güven E (2023). Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. Journal of Tourism and Gastronomy Studies, 11(3), 2310 - 2327. 10.21325/jotags.2023.1294
Chicago Güven Ebru Özlem Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. Journal of Tourism and Gastronomy Studies 11, no.3 (2023): 2310 - 2327. 10.21325/jotags.2023.1294
MLA Güven Ebru Özlem Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. Journal of Tourism and Gastronomy Studies, vol.11, no.3, 2023, ss.2310 - 2327. 10.21325/jotags.2023.1294
AMA Güven E Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. Journal of Tourism and Gastronomy Studies. 2023; 11(3): 2310 - 2327. 10.21325/jotags.2023.1294
Vancouver Güven E Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi. Journal of Tourism and Gastronomy Studies. 2023; 11(3): 2310 - 2327. 10.21325/jotags.2023.1294
IEEE Güven E "Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi." Journal of Tourism and Gastronomy Studies, 11, ss.2310 - 2327, 2023. 10.21325/jotags.2023.1294
ISNAD Güven, Ebru Özlem. "Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi". Journal of Tourism and Gastronomy Studies 11/3 (2023), 2310-2327. https://doi.org/10.21325/jotags.2023.1294
Sayfa Oluşturulma Tarihi
25-04-2024 3:58

İLETİŞİM

TÜBİTAK ULAKBİM TR Dizin

Yüzüncüyıl, İşçi Blokları Mahallesi

Muhsin Yazıcıoğlu Caddesi No:51/C

06530 Çankaya / ANKARA +90 (312) 298 92 00

trdizin@tubitak.gov.tr

TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi © Tüm Hakları Saklıdır. Gizlilik Politikası Kullanım Şartları