Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi

AKBULUT DURSUN, Özlem; ERCİŞ, Aysel

doi:10.37880/cumuiibf.1258292

Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi

Özlem AKBULUT DURSUN, (Sivas Cumhuriyet Üniversitesi, Cumhuriyet Sosyal Bilimler MYO, Büro Hizmetleri ve Sekreterlik Bölümü, Sivas, Türkiye)

Aysel ERCİŞ (Atatürk Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Erzurum, Türkiye)

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi

2 0

Yıl: 2023 Cilt: 24 Sayı: 2 Sayfa Aralığı: 279 - 291 Metin Dili: Türkçe DOI: 10.37880/cumuiibf.1258292 İndeks Tarihi: 13-10-2023

Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi

Öz:

Bu çalışmada, tüketici yaşam alanındaki memnuniyetin ve tüketicilerin harcamalarında sahip oldukları öz-kontrolün yaşam doyumları üzerindeki etkisi incelenmektedir. Bu çalışma İstanbul ilinde ikamet eden hanehalklarında uygulanmış ve 600 anket değerlendirmeye alınmıştır. Verilerin analizinde SPSS 22.0 ve M-PLUS 8.2 paket istatistik programlarından faydalanılmıştır. Katılımcıların frekans dağılımları, demografik özellikleri incelenmiş; güvenilirlik ve regresyon analizleri yapılmıştır. Araştırma sonucunda yerel perakadencilerin ürün kalitesi, istenilen ürünlerin bulunması, fiyatları, mağaza ambiyansı, personel nezaketi, iade ve değişim politikaları, çalışma saatlerini ifade eden “sahip olma memnuniyetinin” ve tüketim hizmeti kullanım memnuniyetinin yaşam doyumu üzerinde negatif etkisi olduğu; tüketicilerin harcama ile ilgili düşüncelerini ve kararlarını kendi belirlediği standartlara uygun şekilde izleme ve düzenleme yeteneği olan harcama öz-kontrolünün pozitif etkisi olduğu sonucuna ulaşılmıştır.

Anahtar Kelime: Tüketici İyi Oluşu Tüketici Harcama Öz-Kontrolü Yaşam Doyumu Tüketici Davranışları

Consumer Well-being in Household Consumption Expenditures and the Effect of Consumer Spending Self-Control on Life Satisfaction

Öz:

In this study, the effect of satisfaction in the consumer living space and the self-control that consumers have in their expenditures on life satisfaction is examined. Study was applied in households residing in Istanbul and 600 questionnaires were evaluated. SPSS 22.0 and M-PLUS 8.2 package statistical programs were used in the analysis of the data. Frequency distributions and demographic characteristics of the participants were examined; reliability and regression analyses were performed. As a result of the research, it was found that the product quality, the availability of the desired products, prices, store ambience, staff courtesy, return and exchange policies, acquisition satisfaction expressing working hours and consumption service usage satisfaction had a negative effect on life satisfaction. It was concluded that consumer spending self-control, which has the ability to monitor and regulate consumers' thoughts and decisions about spending in accordance with the standards they set, has a positive effect on life satisfaction.

Anahtar Kelime: Consumer Well-being Consumer Spending Self-Control Life Satisfaction Consumer Behavior

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	AKBULUT DURSUN Ö, ERCİŞ A (2023). Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. , 279 - 291. 10.37880/cumuiibf.1258292
Chicago	AKBULUT DURSUN Özlem,ERCİŞ Aysel Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. (2023): 279 - 291. 10.37880/cumuiibf.1258292
MLA	AKBULUT DURSUN Özlem,ERCİŞ Aysel Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. , 2023, ss.279 - 291. 10.37880/cumuiibf.1258292
AMA	AKBULUT DURSUN Ö,ERCİŞ A Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. . 2023; 279 - 291. 10.37880/cumuiibf.1258292
Vancouver	AKBULUT DURSUN Ö,ERCİŞ A Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. . 2023; 279 - 291. 10.37880/cumuiibf.1258292
IEEE	AKBULUT DURSUN Ö,ERCİŞ A "Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi." , ss.279 - 291, 2023. 10.37880/cumuiibf.1258292
ISNAD	AKBULUT DURSUN, Özlem - ERCİŞ, Aysel. "Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi". (2023), 279-291. https://doi.org/10.37880/cumuiibf.1258292

APA	AKBULUT DURSUN Ö, ERCİŞ A (2023). Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 24(2), 279 - 291. 10.37880/cumuiibf.1258292
Chicago	AKBULUT DURSUN Özlem,ERCİŞ Aysel Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 24, no.2 (2023): 279 - 291. 10.37880/cumuiibf.1258292
MLA	AKBULUT DURSUN Özlem,ERCİŞ Aysel Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.24, no.2, 2023, ss.279 - 291. 10.37880/cumuiibf.1258292
AMA	AKBULUT DURSUN Ö,ERCİŞ A Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2023; 24(2): 279 - 291. 10.37880/cumuiibf.1258292
Vancouver	AKBULUT DURSUN Ö,ERCİŞ A Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2023; 24(2): 279 - 291. 10.37880/cumuiibf.1258292
IEEE	AKBULUT DURSUN Ö,ERCİŞ A "Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi." Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 24, ss.279 - 291, 2023. 10.37880/cumuiibf.1258292
ISNAD	AKBULUT DURSUN, Özlem - ERCİŞ, Aysel. "Hanehalkı Tüketim Harcamalarında Tüketici İyi Oluşu ve Tüketici Harcama Öz-Kontrolünün Yaşam Doyumuna Etkisi". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 24/2 (2023), 279-291. https://doi.org/10.37880/cumuiibf.1258292