ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING
Yıl: 2023 Cilt: Sayı: 12 Sayfa Aralığı: 368 - 387 Metin Dili: İngilizce DOI: 10.32739/etkilesim.2023.6.12.226 İndeks Tarihi: 06-11-2023
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING
Öz: Brands are constantly looking for strategies to meet customer needs in the marketplace and to promote and market their products more effectively. As the new world of technology replaces traditional TV commercials and outdoor billboards, different approaches have emerged. At this point, with the devel- opment of computer software and machine learning, Artificial Intelligence (AI) has become an indispensable option for those companies that want to expand their sales and marketing strategies to different dimensions. Artificial Intelligence technologies, deep machine learning and appropriate software can support companies on a wide range of scales, from providing brands with product options suitable for the target audience to offering customers special discounts, or from managing a complete process of collecting marketing data to ensuring that company information is accurately archived in the digital envi- ronment. The purpose of this article is to provide a descriptive analysis of the leading companies in today's market, with annual revenues of more than $10 million, that were included in the research through random sampling. At this point, the article draws attention to the importance of AI in the development of brands' marketing strategies and gives several examples of campaigns and applications in which brands have used AI. Finally, as a result of the descriptive analysis, the increase in revenue following the use of AI in marketing strate- gies and advertising is also considered.
Anahtar Kelime: DİJİTAL PAZARLAMADA YAPAY ZEKÂ: ŞİRKETLERİN YAPAY ZEKÂ STARTEJİLERİNİN SEÇKİSİZ ÖRNEKLEM İLE BETİMSEL ANALİZİ
Öz: Markalar piyasadaki müşteri talebini karşılamak, ürünlerinin reklamını ve pa- zarlamasını daha etkili yapabilmek için stratejik araştırmalar gerçekleştirmek- tedirler. Teknolojik gelişmeler, geleneksel tarzdaki televizyon reklamları ve açık hava reklam panolarının yerini alacak farklı yaklaşımlar ortaya koymakta- dır. Bu noktada, bilgisayar yazılımlarının ve makine öğreniminin de gelişmesiy- le birlikte yapay zekâ, satışlarını ve pazarlama stratejilerini farklı boyutlara ta- şımak isteyen şirketler için vazgeçilmez bir seçenek halini almıştır. Yapay zekâ teknolojisi, derin makine öğrenimi ve uygun yazılımlar ile markaların hedef kit- leye uygun ürün seçenekleri sunmasından müşterilerin özel indirim almasına ya da şirketin pazarlama verilerini toplarken eksiksiz bir süreç yönetmesinden şirket bilgilerinin dijital ortamda hatasız bir şekilde arşivlenmesine kadar çok geniş bir ölçekte firmalara yardım edebilmektedir. Bu makale günümüz paza- rında önde gelen ve yıllık geliri 10 milyon dolardan yüksek olan ve de tesadü- fi örneklem yolu ile araştırma kapsamına alınan şirketlerin betimsel analizini yapmayı hedeflemektedir. Bu noktada makalede markaların, pazarlama stra- tejilerini geliştirmede yapay zekanın önemine dikkat çekilmekte ve markaların yapay zekâ kullandığı çeşitli kampanya ve uygulamalardan örnekler verilmek- tedir. Son olarak, yapılan betimsel analiz sonucunda pazarlama stratejilerinde ve reklamlarda yapay zekâ kullanılmaya başladıktan sonraki gelir artışı da göz önünde bulundurularak bu teknolojinin firmalar üzerinde oldukça olumlu bir etki yarattığı sonucuna varılmıştır.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | Toros Ntapiapis N (2023). ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. , 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| Chicago | Toros Ntapiapis Nihal ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. (2023): 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| MLA | Toros Ntapiapis Nihal ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. , 2023, ss.368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| AMA | Toros Ntapiapis N ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. . 2023; 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| Vancouver | Toros Ntapiapis N ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. . 2023; 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| IEEE | Toros Ntapiapis N "ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING." , ss.368 - 387, 2023. 10.32739/etkilesim.2023.6.12.226 |
| ISNAD | Toros Ntapiapis, Nihal. "ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING". (2023), 368-387. https://doi.org/10.32739/etkilesim.2023.6.12.226 |
| APA | Toros Ntapiapis N (2023). ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim , (12), 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| Chicago | Toros Ntapiapis Nihal ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim , no.12 (2023): 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| MLA | Toros Ntapiapis Nihal ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim , vol., no.12, 2023, ss.368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| AMA | Toros Ntapiapis N ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim . 2023; (12): 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| Vancouver | Toros Ntapiapis N ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING. Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim . 2023; (12): 368 - 387. 10.32739/etkilesim.2023.6.12.226 |
| IEEE | Toros Ntapiapis N "ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING." Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim , , ss.368 - 387, 2023. 10.32739/etkilesim.2023.6.12.226 |
| ISNAD | Toros Ntapiapis, Nihal. "ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: DESCRIPTIVE ANALYSIS OF COMPANIES' ARTIFICIAL INTELLIGENCE STRATEGIES WITH RANDOM SAMPLING". Üsküdar Üniversitesi İletişim Fakültesi Akademik Dergisi Etkileşim 12 (2023), 368-387. https://doi.org/10.32739/etkilesim.2023.6.12.226 |
