IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS
Yıl: 2023 Cilt: 16 Sayı: 4 Sayfa Aralığı: 1158 - 1168 Metin Dili: İngilizce DOI: 10.25287/ohuiibf.1337458 İndeks Tarihi: 08-11-2023
IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS
Öz: In today's online social networking environments, especially in sharing ideas, Twitter plays a leading role as one of the popular social sharing and interaction platforms all over the world. In many fields (politics, education, health, etc.), social media analysis is effectively utilized in research conducted to determine social priorities and trends. The aim of this study, which was carried out in a similar context, is to determine the priorities and criteria of university candidate students in their university preferences by analyzing social media data. In our country, during university preference periods, there is an effective information sharing and guidance among university candidates through social networks. In this study, the tweets shared on the Twitter platform about university preferences were analyzed with the structural topic model algorithm and prominent themes and trends were determined. As a result of this experimental analysis, 23 topics were discovered that reveal the interests and tendencies of prospective students in their preferences. Percentage rates and keyword groups were also calculated for these topics. According to the findings, the top five topics that determine the preferences of the candidate students were identified as “Entrance Exam (YKS)”, “Job Oppurtunities”, “Information Services”, “Educational Quality”, and “Study Abroad (Erasmus, Farabi)”. It is envisaged that the findings will be a guide in understanding the preference tendencies of the candidate students and determining the future strategies of the universities.
Anahtar Kelime: ADAYLARIN ÜNİVERSİTE TERCİHLERİNDEKİ EĞİLİMLERİNİN SOSYAL MEDYA ANALİZİ İLE TESPİT EDİLMESİ
Öz: Günümüzün çevrimiçi sosyal paylaşım ortamlarında, özelikle fikir paylaşımı konusunda, Twitter tüm dünyada popüler sosyal paylaşım ve etkileşim platformdan biri olarak öncü rol üstlenmektedir. Birçok alanda (siyaset, eğitim, sağlık, vb.) toplumsal önceliklerin ve eğilimlerin belirlenmesi amacıyla yapılan araştırmalarda, sosyal medya analizlerinden etkin bir şekilde faydalanılmaktadır. Benzer kapsamda gerçekleştirilen bu çalışmanın amacı, üniversite adayı öğrencilerin, üniversite tercihlerindeki önceliklerinin ve ölçütlerinin sosyal medya verilerinin analizi ile belirlenmesine yöneliktir. Ülkemizde, üniversite tercih dönemlerinde, üniversite adayları arasında sosyal ağlar üzerinden etkin bir bilgi paylaşımı ve yönlendirme söz konusu olmaktadır. Bu çalışmada, Twitter platformu üzerinde üniversite tercihleri konusunda paylaşılan tivitler yapısal konu modeli algoritmasıyla analiz edilerek öne çıkan temalar ve eğilimler tespit edilmiştir. Gerçekleştirilen bu deneysel analizin sonucunda, aday öğrencilerin tercihlerindeki ilgi alanlarını ve eğilimlerini ortaya koyan 23 topik keşfedilmiştir. Elde edilen bu topikler için ayrıca yüzde oranları ve anahtar kelime grupları da hesaplanmıştır. Elde edilen bulgulara göre, aday öğrencilerin tercihlerini belirleyen ilk beş topik sırasıyla “Giriş Sınavı (YKS)”, “İş Olanakları”, “Bilgi Hizmetleri”, “Eğitim Kalitesi” ve “Yurtdışında Eğitim (Erasmus, Farabi)” olarak tespit edilmiştir. Elde edilen bulguların, aday öğrencilerin tercih eğilimlerinin anlaşılmasında ve üniversitelerin gelecekteki stratejilerinin belirlenmesinde yol gösterici olabileceği öngörülmektedir.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | Gurcan F (2023). IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. , 1158 - 1168. 10.25287/ohuiibf.1337458 |
| Chicago | Gurcan Fatih IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. (2023): 1158 - 1168. 10.25287/ohuiibf.1337458 |
| MLA | Gurcan Fatih IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. , 2023, ss.1158 - 1168. 10.25287/ohuiibf.1337458 |
| AMA | Gurcan F IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. . 2023; 1158 - 1168. 10.25287/ohuiibf.1337458 |
| Vancouver | Gurcan F IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. . 2023; 1158 - 1168. 10.25287/ohuiibf.1337458 |
| IEEE | Gurcan F "IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS." , ss.1158 - 1168, 2023. 10.25287/ohuiibf.1337458 |
| ISNAD | Gurcan, Fatih. "IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS". (2023), 1158-1168. https://doi.org/10.25287/ohuiibf.1337458 |
| APA | Gurcan F (2023). IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 16(4), 1158 - 1168. 10.25287/ohuiibf.1337458 |
| Chicago | Gurcan Fatih IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 16, no.4 (2023): 1158 - 1168. 10.25287/ohuiibf.1337458 |
| MLA | Gurcan Fatih IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.16, no.4, 2023, ss.1158 - 1168. 10.25287/ohuiibf.1337458 |
| AMA | Gurcan F IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2023; 16(4): 1158 - 1168. 10.25287/ohuiibf.1337458 |
| Vancouver | Gurcan F IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2023; 16(4): 1158 - 1168. 10.25287/ohuiibf.1337458 |
| IEEE | Gurcan F "IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS." Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 16, ss.1158 - 1168, 2023. 10.25287/ohuiibf.1337458 |
| ISNAD | Gurcan, Fatih. "IDENTIFICATION OF THE TRENDS OF CANDIDATES IN UNIVERSITY PREFERENCES BY SOCIAL MEDIA ANALYSIS". Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 16/4 (2023), 1158-1168. https://doi.org/10.25287/ohuiibf.1337458 |
