TY  - JOUR
TI  - Determining The Impact Of Green Distribution Activities On Perceived Business Performance: Kocaeli Logistics Enterprises Application
AB  - These days, it's crucial to practice environmental awareness, energy conservation, and resource preservation. Consumers today favor goods with high recycling rates and low environmental impact. Businesses that adopt social consciousness, are conscious of their social responsibilities, and work to satisfy customer expectations conduct their operations within the parameters of green marketing. Many operations, including green distribution activities, might benefit financially from reducing their use of fuel, packaging, and distribution routes.Enterprises can achieve performance efficiency through the selection of alternate distribution routes by logistics companies and the repurposing of spent packaging through reverse logistics. On the other side, in today's market, corporations use performance measurements to obtain a competitive advantage. Additionally, performance metrics help organizations guarantee customer happiness. With this in mind, the goal of this study is to ascertain how green distribution practices affect corporate success. It also aims to find out if there is a connection between perceived business performance and green distribution initiatives. The Kocaeli Chamber of Commerce provided a list of businesses engaged in the logistics industry in the province of Kocaeli, which was used to estimate the study's population. There are 102 companies on the list in this sense. Face-to-face interviews were conducted with all of these businesses, and a thorough census sampling was done. Face-to-face interviews with these companies' senior managers were conducted. From these companies, 86 senior managers responded. In light of the high rate of questionnaire returns and the adequate representation of the research population, it can be recognized as a sufficient rate. Regression and correlation analyses were carried out for this aim utilizing the quantitative research approach and the SPSS Statistical Package Program. The survey method was used in the study to gather data. The study's findings led to an understanding that green distribution techniques significantly and favorably affect how businesses are regarded to operate.
AU  - ellibeş, ömer
AU  - AKÇADAG, MUALLA
DO  - 10.37880/cumuiibf.1288970
PY  - 2023
JO  - Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
VL  - 24
IS  - 4
SN  - 1303-1279
SP  - 519
EP  - 526
DB  - TRDizin
UR  - http://search/yayin/detay/1208605
ER  -