Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand
Yıl: 2023 Cilt: 8 Sayı: 2 Sayfa Aralığı: 911 - 925 Metin Dili: İngilizce DOI: 10.30785/mbud.1363857 İndeks Tarihi: 22-12-2023
Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand
Öz: The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity.
Anahtar Kelime: Markalaşma Sürecinde Mimarinin Önemi: Ünlü Bir Marka Üzerinden Değerlendirme
Öz: Markalaşma kavramı ile yakından ilişkili olan marka kavramı, pazarlama sektöründe bir ürünün tasarım aşamasındaki vizyonunu ve kimliğini ifade etmektedir. Bir markanın kimliğini tanımlamanın en etkili yolu onun üç boyutlu algısından geçer. Markanın vitrini görevini gören mimari mekân, ürünün ilk algılanışını görsel olarak sunması açısından önem taşımaktadır. Bu çalışma, dünyaca ünlü bir çanta firmasının markalaşmasına yön veren ürün tasarımı ile mekânsal tasarımı arasındaki etkileşimi gözlemsel analiz yöntemini kullanarak incelemektedir. Yıllardır klasik çizgisini korumasına rağmen saygın çanta markası, 2019 yılından itibaren fütüristtik modellere de yer vererek dikkatleri üzerine çekmeyi başarmış ve bu sayede imajını tazelemiştir. Çalışma, kurumsal kimliği yansıtan mimari tasarım kriterlerinin incelenmesine odaklanmaktadır.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | ÇOLAK B, soyluk a (2023). Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. , 911 - 925. 10.30785/mbud.1363857 |
| Chicago | ÇOLAK BURCU BURAM,soyluk asena Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. (2023): 911 - 925. 10.30785/mbud.1363857 |
| MLA | ÇOLAK BURCU BURAM,soyluk asena Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. , 2023, ss.911 - 925. 10.30785/mbud.1363857 |
| AMA | ÇOLAK B,soyluk a Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. . 2023; 911 - 925. 10.30785/mbud.1363857 |
| Vancouver | ÇOLAK B,soyluk a Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. . 2023; 911 - 925. 10.30785/mbud.1363857 |
| IEEE | ÇOLAK B,soyluk a "Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand." , ss.911 - 925, 2023. 10.30785/mbud.1363857 |
| ISNAD | ÇOLAK, BURCU BURAM - soyluk, asena. "Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand". (2023), 911-925. https://doi.org/10.30785/mbud.1363857 |
| APA | ÇOLAK B, soyluk a (2023). Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. Mimarlık Bilimleri ve Uygulamaları Dergisi, 8(2), 911 - 925. 10.30785/mbud.1363857 |
| Chicago | ÇOLAK BURCU BURAM,soyluk asena Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. Mimarlık Bilimleri ve Uygulamaları Dergisi 8, no.2 (2023): 911 - 925. 10.30785/mbud.1363857 |
| MLA | ÇOLAK BURCU BURAM,soyluk asena Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. Mimarlık Bilimleri ve Uygulamaları Dergisi, vol.8, no.2, 2023, ss.911 - 925. 10.30785/mbud.1363857 |
| AMA | ÇOLAK B,soyluk a Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. Mimarlık Bilimleri ve Uygulamaları Dergisi. 2023; 8(2): 911 - 925. 10.30785/mbud.1363857 |
| Vancouver | ÇOLAK B,soyluk a Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. Mimarlık Bilimleri ve Uygulamaları Dergisi. 2023; 8(2): 911 - 925. 10.30785/mbud.1363857 |
| IEEE | ÇOLAK B,soyluk a "Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand." Mimarlık Bilimleri ve Uygulamaları Dergisi, 8, ss.911 - 925, 2023. 10.30785/mbud.1363857 |
| ISNAD | ÇOLAK, BURCU BURAM - soyluk, asena. "Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand". Mimarlık Bilimleri ve Uygulamaları Dergisi 8/2 (2023), 911-925. https://doi.org/10.30785/mbud.1363857 |
