TY  - JOUR
TI  - Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand
AB  - The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity.
AU  - ÇOLAK, BURCU BURAM
AU  - soyluk, asena
DO  - 10.30785/mbud.1363857
PY  - 2023
JO  - Mimarlık Bilimleri ve Uygulamaları Dergisi
VL  - 8
IS  - 2
SN  - 2548-0170
SP  - 911
EP  - 925
DB  - TRDizin
UR  - http://search/yayin/detay/1212180
ER  -