SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM

Gözde ERSÖZ, (Marmara Üniversitesi, Spor Bilimleri Fakültesi, Beden Eğitimi ve Spor Bölümü, İstanbul, Türkiye)
Ahmet Münir GÖKMEN (Esenyurt Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü, İstanbul, Türkiye)
İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi
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Yıl: 2023 Cilt: 12 Sayı: 2 Sayfa Aralığı: 398 - 420 Metin Dili: Türkçe DOI: 10.54282/inijoss.1368879 İndeks Tarihi: 13-01-2024

SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM

Öz:
Modern yönetim uygulamalarının önemli unsurlarından biri olan dijital dönüşüm eğitim, sağlık, özel ve kamu gibi çeşitli sektörlerin dönüşümünde önemli rol oynamıştır. Teknolojide meydana gelen gelişmelere bağlı olarak gerçekleşen dijital dönüşüm her alanda olduğu gibi spor sektöründe de stratejik değişimlerin yaşanmasına sebep olmuştur. Bu bağlamda araştırmanın amacı, dijital dönüşümün spor yönetimindeki yansımalarını incelemektir. Spor sektörü, yeniliklerin talep edildiği ve gelenekselliğin arka planda kalmaya başladığı bir sektör olarak göze çarpmaktadır. Bu sebeple, spor yönetiminde dijitalleşme konusunda güncellemeler yapılarak, sporda malzemeler, ekipmanlar, çalışma koşulları, tesisler ve oyunun kendisi teknolojik gelişmeler doğrultusunda yenilenmelidir. Dijitalleşmenin spor yönetiminde etkisi altına aldığı alanları dijital insan kaynakları yönetimi, spor fanlarının etkileşimi, veri analitiği, e-spor, biletleme ve satış, sanal gerçeklik (VR) ve artırılmış gerçeklik (AR), içerik oluşturma, sponsorluk ve ortaklık, veri gizliliği ve güvenliği, oyunlaştırma, gelişen teknolojiler, gibi konular ile özetlenebilmektedir. Bu konular spor yönetimi bilim alanında dijital dönüşüm çerçevesinde ayrıntılı incelenmektedir. Gelişimin önünde durmanın mümkün olmadığı bu çağda spor yönetiminde de söz konusu yeniliklerden faydalanarak ilerleme sağlamak olasıdır. Dolayısıyla bu çalışma ile alanda çalışan araştırmacılara ve uygulamacılara yeni bir perspektif oluşturulması düşünülmektedir. Bu inceleme makalesinde spor yönetiminde dijital dönüşümü içeren çok farklı perspektiflerin yer aldığı görülmüş ve yeni nesil spor yöneticilerinin eğitiminde teknolojik gelişmelere uyumlu bir müfredat sistemi geliştirilmesi gerektiği ve sektörde mevcut yöneticilerin de bu perspektiften kendilerini yetiştirmeleri önerilmiştir.
Anahtar Kelime: Spor yönetimi dijital dönüşüm stratejisi teknoloji büyük veri

DIGITAL TRANSFORMATION IN SPORTS MANAGEMENT

Öz:
Digital transformation, one of the important elements of modern management practices, has played an important role in the transformation of various sectors such as education, health, private and public. Digital transformation due to developments in technology has caused strategic changes in the sports sector, as in every field. In this context, the research aims to examine the reflections of digital transformation in sports management. The sports sector stands out as a sector where innovations are demanded and tradition begins to fade into the background. For this reason, making updates about digitalization in sports management, materials, equipment, working conditions, facilities and the game itself should be renewed in line with technological developments. The areas that digitalization has affected in sports management are digital human resources management, the interaction of sports fans, data analytics, e-sports, ticketing and sales, virtual reality (VR) and augmented reality (AR), content creation, sponsorship and partnership, data privacy, and security. These can be summarized with topics such as gamification, developing technologies, etc. These issues are examined in detail within the framework of digital transformation in the field of sports management science. In this age where it is not possible to stand in the way of development, it is possible to make progress in sports management by taking advantage of these innovations. Therefore, it is thought that this study will create a new perspective for researchers and practitioners working in the field. In this review article, it has been seen that there are many different perspectives including digital transformation in sports management, and it is suggested that a curriculum system compatible with technological developments should be developed in the education of new-generation sports managers and that existing managers in the sector should also educate themselves from this perspective.
Anahtar Kelime: Sports Management digital transformation strategy technology big data

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık
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APA ERSOZ G, Gökmen A (2023). SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. , 398 - 420. 10.54282/inijoss.1368879
Chicago ERSOZ GOZDE,Gökmen Ahmet Münir SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. (2023): 398 - 420. 10.54282/inijoss.1368879
MLA ERSOZ GOZDE,Gökmen Ahmet Münir SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. , 2023, ss.398 - 420. 10.54282/inijoss.1368879
AMA ERSOZ G,Gökmen A SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. . 2023; 398 - 420. 10.54282/inijoss.1368879
Vancouver ERSOZ G,Gökmen A SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. . 2023; 398 - 420. 10.54282/inijoss.1368879
IEEE ERSOZ G,Gökmen A "SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM." , ss.398 - 420, 2023. 10.54282/inijoss.1368879
ISNAD ERSOZ, GOZDE - Gökmen, Ahmet Münir. "SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM". (2023), 398-420. https://doi.org/10.54282/inijoss.1368879
APA ERSOZ G, Gökmen A (2023). SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 12(2), 398 - 420. 10.54282/inijoss.1368879
Chicago ERSOZ GOZDE,Gökmen Ahmet Münir SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi 12, no.2 (2023): 398 - 420. 10.54282/inijoss.1368879
MLA ERSOZ GOZDE,Gökmen Ahmet Münir SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi, vol.12, no.2, 2023, ss.398 - 420. 10.54282/inijoss.1368879
AMA ERSOZ G,Gökmen A SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi. 2023; 12(2): 398 - 420. 10.54282/inijoss.1368879
Vancouver ERSOZ G,Gökmen A SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM. İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi. 2023; 12(2): 398 - 420. 10.54282/inijoss.1368879
IEEE ERSOZ G,Gökmen A "SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM." İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 12, ss.398 - 420, 2023. 10.54282/inijoss.1368879
ISNAD ERSOZ, GOZDE - Gökmen, Ahmet Münir. "SPOR YÖNETİMİNDE DİJİTAL DÖNÜŞÜM". İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi 12/2 (2023), 398-420. https://doi.org/10.54282/inijoss.1368879
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24-04-2024 10:32

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Yüzüncüyıl, İşçi Blokları Mahallesi

Muhsin Yazıcıoğlu Caddesi No:51/C

06530 Çankaya / ANKARA +90 (312) 298 92 00

trdizin@tubitak.gov.tr

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